"The problem is analysing the data, and the big difficulty with the QL survey is that it will be too biased to the users of this list who may not be typical of Quanta members."
Yes but they are typical of active QL users & the sort of people Quanta needs to court. What did you say you learned in market research? :- )) Duncan Neithercut -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Behalf Of gwicks Sent: 25 November 2004 21:24 To: [EMAIL PROTECTED] Subject: Re: Re: [ql-users] Proforma Filter ----- Original Message ----- From: "Rich Mellor" Sent: Thursday, November 25, 2004 6:54 PM Subject: Re: Re: [ql-users] Proforma Filter > Yes, the survey MAY shed some light on the subject - however, what's the > betting that we get no more than 40 replies. > What's wrong with 40 replies? It may surprise you but a lot of professional market research uses samples that are not much bigger than that. I have twice done work for a major car manufacturer. Each time the sample was 50 interviews with Dutch users and 50 UK users. The first car we did was universally praised and went on to be heavily advertised. The second was a top of the range 4x4 and we heard nothing but stories of loose ashtrays and malfunctioning computers that could not be overriden manually. Out of the Dutch sample two drivers had had the experience of the car coming to a complete standstill on the fast lane of a motorway. That model was never advertised, disappeared from the range and it is only now after some years that a new version has been released. (Interesting addtional point. It was not in the survey, but I could also tell that that particularly make of car was very popular under devout catholics.) The problem is analysing the data, and the big difficulty with the QL survey is that it will be too biased to the users of this list who may not be typical of Quanta members. Best Wishes, Geoff _______________________________________________ QL-Users Mailing List http://www.q-v-d.demon.co.uk/smsqe.htm _______________________________________________ QL-Users Mailing List http://www.q-v-d.demon.co.uk/smsqe.htm
