Re: [IxDA Discuss] Guiding successful product development
Hi: I have been involved in several branding efforts and the guidelines are useful only to the degree that they are supported and disseminated. This was something we (the teams I was a part of) understood from the start, and so the advertising, selling, evangelizing -- whatever term one cares to use here, was a part of the guideline effort. With that understanding in mind, and involving the people who would be using the guidelines -- business, developers, designers, user experience (again whatever term for that delicate balance), in the process, we were able to learn how to approach each group and gain buy in as the guidelines developed and were launched. So, the guidelines themselves are one piece. Involving those you want/need to use them and support them is just as critical to success. Once in use, I have found the guidelines to be supported and of value. And I have always taken the approach to break down the levels of adherence so that converts could used a stepped approach to incorporation into their environment. This made it seem less like a guideline anvil, taking the pressure off of incorporating many things at once. Jennifer Jennifer Vignone User Experience Design CIO Technology 270 Park Avenue, 7 Floor New York, NY 10167 212-834-9509 jennifer.r.vign...@jpmorgan.com -Original Message- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Livia Labate Sent: Tuesday, April 07, 2009 1:25 PM To: list IXDA Subject: [IxDA Discuss] Guiding successful product development Hi all, I am looking for examples of brand/product/company guidelines or principles that are/were truly useful to guide and direct product/service development (not just advertising and marketing messages). Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help This email is confidential and subject to important disclaimers and conditions including on offers for the purchase or sale of securities, accuracy and completeness of information, viruses, confidentiality, legal privilege, and legal entity disclaimers, available at http://www.jpmorgan.com/pages/disclosures/email. Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
[IxDA Discuss] Guiding successful product development
Hi all, I am looking for examples of brand/product/company guidelines or principles that are/were truly useful to guide and direct product/service development (not just advertising and marketing messages). I asked this on the IA Institute members list and got a few: * Luke W on Microsoft's use of design principles: http://www.lukew.com/ff/entry.asp?796 * Google UX principles http://www.google.com/corporate/ux.html * Sony's design philosophy http://www.sony.net/Fun/design/profile/philosophy.html Do you have any examples or experiences to share? I'm curious about a. how they are conveyed (a document, a website, a mantra) and b. how people use them (checklists, part of project selection criteria, pin them to their cube walls, etc). Note: I am particularly interested in artifacts that associate the overall brand/image to how stuff gets done so I'm not looking for things that generally lead up to successful products like have a good product manager or do usability testing early. Thanks! Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Guiding successful product development
In studying guidelines and why they work or are ignored in organizations, it's important to consider who in general management supports them. Fantastic guidelines without a champion are useless. Whereas even mediocre guidelines with high profile and proactive champions, are incredibly effective. So I'd argue how effective these things are, or are not, has more to do with how much support they had, than how good the actual guidelines were. Guidelines, however clever or insightful, are just recommendations. They don't have any power on their own, unless people are rewarded for following them by leaders in the organization. It's very very easy to have a fantastic set of guidelines that get talked about once in awhile, but have no discernable impact on what goes out the door. Sometimes in successful groups, the guidelines are created *after* the fact - they are used to capture the spirit of the organization for those who come later (I think the first UI guidelines from Apple were released several years after the first Macintosh - I'm sure someone on the list can confirm or deny :). -Scott Scott Berkun www.scottberkun.com -Original Message- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Livia Labate Sent: Tuesday, April 07, 2009 1:25 PM To: list IXDA Subject: [IxDA Discuss] Guiding successful product development Hi all, I am looking for examples of brand/product/company guidelines or principles that are/were truly useful to guide and direct product/service development (not just advertising and marketing messages). Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Guiding successful product development
Actually, the interface standards for the Mac pre-date the release of the first Mac and were given to the software developers for that first machine. Those vendors were sought out and actively courted partly because interface requirements were a new concept. When the standards became more generally available, I'm not sure. kt Katie Albers Founder Principal Consultant FirstThought User Experience Strategy Project Management 310 356 7550 ka...@firstthought.com On Apr 7, 2009, at 1:48 PM, Scott Berkun wrote: In studying guidelines and why they work or are ignored in organizations, it's important to consider who in general management supports them. Fantastic guidelines without a champion are useless. Whereas even mediocre guidelines with high profile and proactive champions, are incredibly effective. So I'd argue how effective these things are, or are not, has more to do with how much support they had, than how good the actual guidelines were. Guidelines, however clever or insightful, are just recommendations. They don't have any power on their own, unless people are rewarded for following them by leaders in the organization. It's very very easy to have a fantastic set of guidelines that get talked about once in awhile, but have no discernable impact on what goes out the door. Sometimes in successful groups, the guidelines are created *after* the fact - they are used to capture the spirit of the organization for those who come later (I think the first UI guidelines from Apple were released several years after the first Macintosh - I'm sure someone on the list can confirm or deny :). -Scott Scott Berkun www.scottberkun.com -Original Message- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Livia Labate Sent: Tuesday, April 07, 2009 1:25 PM To: list IXDA Subject: [IxDA Discuss] Guiding successful product development Hi all, I am looking for examples of brand/product/company guidelines or principles that are/were truly useful to guide and direct product/service development (not just advertising and marketing messages). Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Guiding successful product development
Check out the Standards, Guidelines, and Best Practices from microsoft, nintendo, sony for the Xbox, Wii, PS3, DS, PSP, etc. very branding centric interaction design guides. Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
