Re: job: marketing LanguageTool

[Roman Wlodarski]

Hi Daniel,

That sounds exciting. Can you briefly go over the video making process and
the article writing as mentioned in the Growth hacker job description?

Regards,
Roman W

On Fri, Dec 11, 2015 at 10:59 PM, Daniel Naber <
daniel.na...@languagetool.org> wrote:

> On 2015-12-09 20:08, Richard Eckart de Castilho wrote:
>
> > Consider why somebody would be wanting to contribute here.
>
> We have now found two people who are going to support us with marketing:
> Aleksandra and Roman, welcome!
>
> But why stop here - I've taken some ideas from Richard and written
> another "job" posting. I apologize in advance for the use of the
> buzzword "Growth hacker", but maybe someone it draws someone's interest:
>
> https://languagetool.org/job/growth_hacker.php
>
> This is now linked from our homepage instead of the "marketing job".
>
> Regards
>   Daniel
>
>
>
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Re: job: marketing LanguageTool

[Daniel Naber]

On 2015-12-14 10:34, Roman Wlodarski wrote:

> That sounds exciting. Can you briefly go over the video making process
> and the article writing as mentioned in the Growth hacker job
> description?

There's no process yet, we've never made videos before with this one 
exception: http://community.languagetool.org/ruleEditor2/index?lang=en

There are also the two very short (a few seconds) videos on the 
Firefox/Chrome extension page. Same for writing - there's no formal 
process. For the technical part, the homepage is at 
https://github.com/languagetool-org/languagetool-website and 
automatically updated from there a few minutes after someone commits a 
modification.

Regards
  Daniel


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Re: job: marketing LanguageTool

[Roman Wlodarski]

Hi Team,

As far as the marketing posts - I was thinking that I would come up with a
couple sample posts in ENG, and then those of you that speak languages
other than English could translate them for me - and then I can also post
them (as a way of targeting different markets). Also, to get the most
exposure it would probably make sense to mention when I'm posting something
(here in this thread), and then you guys can either "share it", "Like it",
repost it, etc. This way your contacts, and their contacts would end up
being exposed to the posts.

Any input?

By the way - I LOVE Language Tool !!! I use it everyday at work...(call me
a Beta tester lol)

Regards,
Roman


On Thu, Dec 10, 2015 at 9:29 PM, Daniel Naber  wrote:

> On 2015-12-10 15:06, Roman Wlodarski wrote:
>
> > Speaking of marketing... Where do I start? I was thinking about using
> > my own channels on the various social media sites, where I can
> > mentions, tweet, and share screenshots of me using language tool... I
> > was thinking that if I could have the rest of the people here to
> > retwit, "Like", and re share the posts that would be a shart.
>
> Sounds like a good start.
>
> > Aslo who's currrently in charge of the twitter account?
>
> I'm in charge of the twitter account, Jan is in charge of the Facebook
> page. As you can see, we both don't post too often, so please let us
> know if you have ideas what we could post.
>
> Regards
>   Daniel
>
>
>
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Re: job: marketing LanguageTool

[Daniel Naber]

On 2015-12-11 11:43, Roman Wlodarski wrote:

Hi Roman,

> As far as the marketing posts - I was thinking that I would come up
> with a couple sample posts in ENG, and then those of you that speak
> languages other than English could translate them for me - and then I
> can also post them (as a way of targeting different markets).

posting in different languages is a good idea, but does it make sense to 
post different languages in the same channel? Would people want to read 
that channel if they only speak maybe one of those languages?

BTW, feel free to prepare and collect your posts somewhere so we can 
work on them together. You could use our wiki for that 
(http://wiki.languagetool.org/).

Regards
  Daniel


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Re: job: marketing LanguageTool

[Daniel Naber]

On 2015-12-11 09:09, Fekete wrote:

>  * Also, on the https://www.languagetool.org/job/marketing.php [2]
> page, you could add a bottom section that says something like: "If you
> don't have time for this, you can still help us! You can contribute
> new rules [link to the contribution page], or  Like, tweet, or share
> LanguageTool" - and add some related social icons to make that easy.

Thanks, I've added that to http://languagetool.org/job/growth_hacker.php

>  * Such social icons are missing from the main languagetool page as
> well. For example, near the download links, or in a download popup,
> saying "Do you find LanguageTool helpful? Let others know about it!".
> Also under the check text box.

That might be worth a try. I've added it to my TODO list, but it's not 
so easy to make changes without making the layout worse.

>  * You also mention that LanguageTool has "more than 10,000 visits to
> its homepage per day". Do you have a breakdown about how many are
> actual visits, how many are checks from browser addons, and so on?

These are actual visits. When counting every singe check to the HTTP 
API, no matter from where, we run about 70,000 checks a day.

Regards
  Daniel


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Re: job: marketing LanguageTool

[Daniel Naber]

On 2015-12-09 20:08, Richard Eckart de Castilho wrote:

> Consider why somebody would be wanting to contribute here.

We have now found two people who are going to support us with marketing: 
Aleksandra and Roman, welcome!

But why stop here - I've taken some ideas from Richard and written 
another "job" posting. I apologize in advance for the use of the 
buzzword "Growth hacker", but maybe someone it draws someone's interest:

https://languagetool.org/job/growth_hacker.php

This is now linked from our homepage instead of the "marketing job".

Regards
  Daniel


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Re: job: marketing LanguageTool

[Roman Wlodarski]

Hi Daniel,

Sounds good! I'll get some samples ready. At the company I work at we do
posst in different languages from time to time to attract the customers
from the various markets that we have our various language versions.

Regards,
Roman

On Fri, Dec 11, 2015 at 2:08 PM, Daniel Naber  wrote:

> On 2015-12-11 11:43, Roman Wlodarski wrote:
>
> Hi Roman,
>
> > As far as the marketing posts - I was thinking that I would come up
> > with a couple sample posts in ENG, and then those of you that speak
> > languages other than English could translate them for me - and then I
> > can also post them (as a way of targeting different markets).
>
> posting in different languages is a good idea, but does it make sense to
> post different languages in the same channel? Would people want to read
> that channel if they only speak maybe one of those languages?
>
> BTW, feel free to prepare and collect your posts somewhere so we can
> work on them together. You could use our wiki for that
> (http://wiki.languagetool.org/).
>
> Regards
>   Daniel
>
>
>
> --
> ___
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> https://lists.sourceforge.net/lists/listinfo/languagetool-devel
>



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Re: job: marketing LanguageTool

[Fekete , Róbert]

Hi,

Just some quick ideas:

* Instead of writing "Help us to market LanguageTool", you could write
"Help us to make LanguageTool well-known", IMHO it sounds less
business-like.

 * Also, on the https://www.languagetool.org/job/marketing.php page, you
could add a bottom section that says something like: "If you don't have
time for this, you can still help us! You can contribute new rules [link to
the contribution page], or  Like, tweet, or share LanguageTool" - and add
some related social icons to make that easy.

 * Such social icons are missing from the main languagetool page as well.
For example, near the download links, or in a download popup, saying "Do
you find LanguageTool helpful? Let others know about it!". Also under the
check text box.

 * Sharing links also seem to be missing from the browser add-on pages (for
example, https://addons.mozilla.org/en-US/firefox/addon/languagetoolfx/ ).
Under the dowload links for the browser add-ons, you could add a Write a
review link.

 * You also mention that LanguageTool has "more than 10,000 visits to its
homepage per day". Do you have a breakdown about how many are actual
visits, how many are checks from browser addons, and so on? So we could
find out how many people might actually see these links/marketing ads and
so on.

Robert



On Thu, Dec 10, 2015 at 9:29 PM, Daniel Naber  wrote:

> On 2015-12-10 15:06, Roman Wlodarski wrote:
>
> > Speaking of marketing... Where do I start? I was thinking about using
> > my own channels on the various social media sites, where I can
> > mentions, tweet, and share screenshots of me using language tool... I
> > was thinking that if I could have the rest of the people here to
> > retwit, "Like", and re share the posts that would be a shart.
>
> Sounds like a good start.
>
> > Aslo who's currrently in charge of the twitter account?
>
> I'm in charge of the twitter account, Jan is in charge of the Facebook
> page. As you can see, we both don't post too often, so please let us
> know if you have ideas what we could post.
>
> Regards
>   Daniel
>
>
>
> --
> ___
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> https://lists.sourceforge.net/lists/listinfo/languagetool-devel
>
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Re: job: marketing LanguageTool

[Richard Eckart de Castilho]

Hi,

in my experience, it is terribly hard to get new contributors amongst 
developers and I believe that open source people that focus on marketing are an 
even rarer species.

Anyway, the "job advertisement" doesn't seem to be taking into account the 
perspective of those that you wish to recruit. I think the basic question 
everybody asks is "what is in it for me?" and the message here goes "work, no 
money".

Consider why somebody would be wanting to contribute here.

- Can they learn and if so what?
- Can they help and if so whom - and does that make the project cool?
- Do they get visibility and what for?
- Is there a cool community and why is it cool?
- anything else?

Consider if what you are asking for is attractive.

Right now, it looks like you are basically looking for somebody who is already 
highly motivated and ready to jump in head forwards by creating a long-term! 
concept and implementing it. This sounds like a hell of work - no fun actually! 
- just 2 hours per week hard work.

Consider demanding less and giving the people a better idea what it is that 
could actually be done. 

To be honest, I don't think that any of the above comments will actually help 
in the short term. But I hope you find them useful anyway. Advertising "jobs" 
is also a form of marketing and advertising volunteer jobs - well - is 
particularly hard!

If you have the time, you might find this open source book interesting: 
http://open-advice.org

Cheers,

-- Richard

> On 23.11.2015, at 06:27, Daniel Naber  wrote:
> 
> (sending this again, this time also to the forum, twitter etc.)
> 
> Hi,
> 
> LanguageTool needs someone who takes care of its marketing. Developers 
> are usually not good at marketing, and they are busy with programming 
> anyway. What would you do? Your task would simply be:
> 
> Make LanguageTool and its add-ons more popular.
> 
> How you do that is up to you. You could blog, improve our website, or 
> create a long-term concept for marketing and then help making it 
> reality. Like the developers, you won't get paid with money but with 
> fame and a languagetool.org email address. You either have experience in 
> marketing or are eager to learn. You should be able to regularly spend 
> at least 2 hours per week on it. Who would like to take this job? Please 
> reply here or to me personally.
> 
> Regards
>  Daniel


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Re: job: marketing LanguageTool

[Daniel Naber]

On 2015-12-10 15:06, Roman Wlodarski wrote:

> Speaking of marketing... Where do I start? I was thinking about using
> my own channels on the various social media sites, where I can
> mentions, tweet, and share screenshots of me using language tool... I
> was thinking that if I could have the rest of the people here to
> retwit, "Like", and re share the posts that would be a shart.

Sounds like a good start.

> Aslo who's currrently in charge of the twitter account?

I'm in charge of the twitter account, Jan is in charge of the Facebook 
page. As you can see, we both don't post too often, so please let us 
know if you have ideas what we could post.

Regards
  Daniel


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Re: job: marketing LanguageTool

[Roman Wlodarski]

Hi Team,

Speaking of marketing... Where do I start? I was thinking about using my
own channels on the various social media sites, where I can mentions,
tweet, and share screenshots of me using language tool... I was thinking
that if I could have the rest of the people here to retwit, "Like", and re
share the posts that would be a shart.

Aslo who's currrently in charge of the twitter account? Do you think that
it would be possible/feasible to get something like this done?

Regards,
Roman W

On Wed, Dec 9, 2015 at 3:43 PM, Daniel Naber 
wrote:

> On 2015-11-23 09:27, Daniel Naber wrote:
>
> > LanguageTool needs someone who takes care of its marketing. Developers
> > are usually not good at marketing, and they are busy with programming
> > anyway. What would you do? Your task would simply be:
> >
> > Make LanguageTool and its add-ons more popular.
>
> I'm not a writer and not a native English speaker, so maybe the wording
> of this "job announcement" is the reason that it doesn't attract anyone?
> The link leading to it is "We're looking for someone to help us with
> marketing LanguageTool." and indeed the page has only about 15 views per
> day, despite being linked very prominently. Maybe someone can suggest a
> better link text that makes more people click?
>
> Regards
>   Daniel
>
>
>
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RE: job: marketing LanguageTool

[Mike Unwalla]

Shorter text that has the same meaning: Help us to market LanguageTool

Possibly, put the message near the message " has incomplete
support ..."

Regards,

Mike Unwalla
Contact: www.techscribe.co.uk/techw/contact.htm 


-Original Message-
From: Daniel Naber [mailto:daniel.na...@languagetool.org] 
Sent: 09 December 2015 14:43
To: LanguageTool Developer List
Subject: Re: job: marketing LanguageTool

On 2015-11-23 09:27, Daniel Naber wrote:

> LanguageTool needs someone who takes care of its marketing. Developers
> are usually not good at marketing, and they are busy with programming
> anyway. What would you do? Your task would simply be:
> 
> Make LanguageTool and its add-ons more popular.

I'm not a writer and not a native English speaker, so maybe the wording 
of this "job announcement" is the reason that it doesn't attract anyone? 
The link leading to it is "We're looking for someone to help us with 
marketing LanguageTool." and indeed the page has only about 15 views per 
day, despite being linked very prominently. Maybe someone can suggest a 
better link text that makes more people click?

Regards
  Daniel



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Re: job: marketing LanguageTool

[Daniel Naber]

On 2015-11-23 09:27, Daniel Naber wrote:

> LanguageTool needs someone who takes care of its marketing. Developers
> are usually not good at marketing, and they are busy with programming
> anyway. What would you do? Your task would simply be:
> 
> Make LanguageTool and its add-ons more popular.

I'm not a writer and not a native English speaker, so maybe the wording 
of this "job announcement" is the reason that it doesn't attract anyone? 
The link leading to it is "We're looking for someone to help us with 
marketing LanguageTool." and indeed the page has only about 15 views per 
day, despite being linked very prominently. Maybe someone can suggest a 
better link text that makes more people click?

Regards
  Daniel


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