Great point made by Lane Halley on
http://www.cooper.com/journal/2008/10/joe_six_pack_is_not_a_persona.html
Quote:
When someone hears the name %u201CNora the newbie%u201D or
%u201CJoe Helpdesk%u201D they draw on past experience to imagine
someone they know, or project the context of other times
ve_economic_stimulus_package/articleshow/3592920.cms
Courtney Jordan
-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of
Michael Micheletti
Sent: Thursday, October 16, 2008 11:37 AM
To: IxDA list
Subject: [IxDA Discuss] Joe the Plumber as Persona
In the US
Courtney,
Australia's stimulus package will work if those low- and middle-income
households don't do the exact same thing as the US and use it to pay down
their credit card debt (which is high in Australia per capita) or save it
instead. This is, as you say, the piece missing from the public
Here's another way voters are being categorized:
The Christian Science Monitor identified 11 places across the US that
represent distinct types of voter communities.
http://www.csmonitor.com/patchworknation/
They are Monied 'Burbs, Minority Central, Evangelical Epicenters, Tractor
Country,
That sounds eerily similar to the old marketing
lifestyle/behavioral/psychographics that main stream marketers have been
using Claritas for - http://www.claritas.com and as some smart person, think
it might have been in the book Groundswell, mentioned - that's for folks
that want to shout into the
Exactly - I don't think any of us would be successful using a method like
this.
Luckily most products don't have an audience of 300 million, but this is
interesting regardless. :)
Carol
On Tue, Oct 21, 2008 at 11:42 AM, mark schraad [EMAIL PROTECTED] wrote:
Will is correct, these are
I think that the Joe the Plumber incident nicely illustrated the danger of
using a real person as a persona. Joe went from the little guy striving for
the American dream to a guy who doesn't even have his plumbing license and
owes back taxes.
Eva Kaniasty
http://www.linkedin.com/in/kaniasty
On
It is also clearly a cautionary tail in NOT using real user research before
making a persona. If you are pulling persona's out of the air, not doing
qualitative and quantitative research to derive your personas - you'll end
up like the McCain camp - with a toxic persona that lacks credibility
it might even be a cautionary tale.
On Mon, Oct 20, 2008 at 11:04 AM, Will Evans [EMAIL PROTECTED]wrote:
It is also clearly a cautionary tail in NOT using real user research before
making a persona. If you are pulling persona's out of the air, not doing
qualitative and quantitative research
In the US Presidential debate last night, there was considerable discussion
about Joe the Plumber. Turns out he's a real person, but nevertheless I
heard him used as a sort of proxy or persona. Anybody else flash on this
too? Is he the right persona to be designing an economic turnaround for?
Yeah Joe Sixpack went from just being a worker bee with Palin to being the self
employed Queen Bee with McCain. I think I'd like a job that promoted me that
quickly - 2 weeks? ;-)
On Thursday, October 16, 2008, at 08:37AM, Michael Micheletti [EMAIL
PROTECTED] wrote:
In the US Presidential
Joe the Plumber persona
Looks like the McCain campaign wrote this. They should have spent a little
more time on it. According to Joe who was interviewed by CNN he is not
feeling quite so victimized by Obama's tax ideas as the Maverick would have
us believe.
Terry F
Well:
1. I think it's better than using Joe-Six-Pack b/c it implies that working
class men have drinking problems
2. The particular person they chose as an achetype was not your averaging
working class guy - he would have been better suited as a representative
persona for a small business owner
3.
This notion of voter archetypes is used a lot as a rhetorical device in
politics. Even if politicians sometimes drill in a specific individual -
like this case - and we see the same thing occurring frequently in
Australian politics A pensioner living on $xx/wk and receiving healthcare
etc etc will
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