Re: Marketing, GNOME 3.0 and subteams

2009-05-03 Thread Paul Cutler
On Fri, May 1, 2009 at 11:48 AM, Claus Schwarm clschw...@googlemail.comwrote: Paul, I'm glad you like it. :-) But I have to disagree in one point: After about four years on this list, I do not think, teams will work. I'd prefer to have managers (or maintainers if you like): people that

Re: Marketing, GNOME 3.0 and subteams

2009-05-02 Thread Andreas Nilsson
Shaun McCance wrote: On Wed, 2009-04-29 at 22:34 +0200, Andreas Nilsson wrote: Stormy Peters wrote: Speaking of which, we do very little (if anything?) to advertise GNOME apps. I think users pick operating systems based on apps. They have a task, they pick an app. They don't decide to

Re: Marketing, GNOME 3.0 and subteams

2009-04-30 Thread Dave Neary
Hi, Claus Schwarm wrote: For marketing GNOME 3, though, accessibility is (nearly) useless, in my opinion. Most end-users without disabilities have other problems to care about. You've said quite a bit about what's useless Claus - any suggestions on what would be use*ful*? Preferably,

Re: Marketing, GNOME 3.0 and subteams

2009-04-30 Thread Brian Cameron
Alex: Yes, but it's not Free. I agree, freedom is a hard concept to sell. Do we want to compare Linux to the American civil rights movement in the 60s? Solidarity in Poland in the 80s? The fight against Apartheid in South Africa? Perhaps 1984 or Brave New World, the police state in the US and

Re: Marketing, GNOME 3.0 and subteams

2009-04-30 Thread Claus Schwarm
On Thu, Apr 30, 2009 at 10:59 AM, Dave Neary dne...@gnome.org wrote: Hi, You've said quite a bit about what's useless Claus - any suggestions on what would be use*ful*? Preferably, referring to what GNOME is, and what GNOME 3 will be, rather than what you think it should be? Well, I also

Re: Marketing, GNOME 3.0 and subteams

2009-04-30 Thread Paul Cutler
Claus - I love the ideas, and had thought of something similar. What I'd like to propose, similar to Stormy's idea at the beginning of the thread, is to form some sub-teams around these ideas. I'd like to take some of these ideas and put them into buckets, and brainstorm around those, maybe one

Re: Marketing, GNOME 3.0 and subteams

2009-04-30 Thread Stormy Peters
I think it's a great idea and I'm happy to help. The one thing I think we might want to add is defining strategy. Maybe that comes as part of defining messages by audience, but maybe we ought to explicitly state a strategy like, become the #1 desktop by becoming the desktop of choice for

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Sriram Ramkrishna
I must agree here. QT looks a lot more attractive to developers thanks to the excellent documentation they have. sri On Tue, Apr 28, 2009 at 8:48 PM, Shaun McCance sha...@gnome.org wrote: On Mon, 2009-04-27 at 16:37 +0100, Alex Hudson wrote: Stormy Peters wrote: + Identify our target

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Claus Schwarm
Thanks for the feedback. A few remarks: Benefits: = On Tue, Apr 28, 2009 at 3:52 PM, Stormy Peters sto...@gnome.org wrote: I think we need to think about why we want end-users to use GNOME 3.0. Or why we want them to use GNOME at all. Those are the messages we can market. (And we know

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Brian Cameron
Alex: Just to be clear; I absolutely agree with that. I'm not saying it's not worth making that kind of statement, or that it's worth telling people about the accessibility - in fact, I think those are hugely important messages. I just don't think it's going to get close to swaying most

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Stormy Peters
On Wed, Apr 29, 2009 at 1:37 PM, Alex Hudson h...@alexhudson.com wrote: I think my main concern is that trying to out-Windows Windows is basically a losing argument: they have a monopoly on the market, and it's locked in effectively by network effects. No matter how much better GNOME is

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Andreas Nilsson
Stormy Peters wrote: Speaking of which, we do very little (if anything?) to advertise GNOME apps. I think users pick operating systems based on apps. They have a task, they pick an app. They don't decide to use Windows or Linux or Mac, they decide to use Photoshop or Gimp or iTunes. An idea me

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Stormy Peters
That's a great idea! We could highlight one on gnome.org and you could click through to the whole catalog. Stormy On Wed, Apr 29, 2009 at 2:34 PM, Andreas Nilsson nisses.m...@home.sewrote: Stormy Peters wrote: Speaking of which, we do very little (if anything?) to advertise GNOME apps. I

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Claus Schwarm
Shaun, you're arguing against a straw man. Nobody said, it's an either/or scenario. Nobody said we should drop communicating what GNOME's about completely. Nobody said anybody should drop his or her values. It's only in your head. However, in my simple opinion with over 10 years in

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Claus Schwarm
Brian, I guess that answer was directed to me. ;) On Wed, Apr 29, 2009 at 7:45 PM, Brian Cameron brian.came...@sun.comwrote: That is simply not true. Because GNOME is free, the software is far less expensive than other proprietary solutions. You may have misunderstood the point. Writing

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Shaun McCance
On Wed, 2009-04-29 at 22:34 +0200, Andreas Nilsson wrote: Stormy Peters wrote: Speaking of which, we do very little (if anything?) to advertise GNOME apps. I think users pick operating systems based on apps. They have a task, they pick an app. They don't decide to use Windows or Linux or

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Claus Schwarm
On Wed, Apr 29, 2009 at 10:16 PM, Stormy Peters sto...@gnome.org wrote: Speaking of which, we do very little (if anything?) to advertise GNOME apps. I think users pick operating systems based on apps. They have a task, they pick an app. They don't decide to use Windows or Linux or Mac, they

Re: Marketing, GNOME 3.0 and subteams

2009-04-29 Thread Stormy Peters
As long as the apps are open source, I think that would still end in goodness. If the approach works, we could work on advantages to the versions running on GNOME/Linux. Interoperability with other open source apps, the desktop, etc. Stormy On Wed, Apr 29, 2009 at 6:16 PM, Claus Schwarm

Re: Marketing, GNOME 3.0 and subteams

2009-04-28 Thread Stormy Peters
On Mon, Apr 27, 2009 at 7:57 PM, Claus Schwarm clschw...@googlemail.comwrote: Hi, strictly speaking, you forgot the most important point: What do we want people to do? Marketing is just a means to help sell the product (or, at least, to help the sales team sell the product). Since we

Re: Marketing, GNOME 3.0 and subteams

2009-04-28 Thread Shaun McCance
On Mon, 2009-04-27 at 16:37 +0100, Alex Hudson wrote: Stormy Peters wrote: + Identify our target audience(s). Do we want to communicate with existing GNOME users, all free desktop users, or try to reach out to non-free-desktop users? (I think we can safely leave communicating with

Re: Marketing, GNOME 3.0 and subteams

2009-04-27 Thread Alex Hudson
Stormy Peters wrote: + Identify our target audience(s). Do we want to communicate with existing GNOME users, all free desktop users, or try to reach out to non-free-desktop users? (I think we can safely leave communicating with developers up to the developers themselves.) + Identify our key

Re: Marketing, GNOME 3.0 and subteams

2009-04-27 Thread Stormy Peters
That's great. Do you have a content/article schedule? Is there a way we can share the content early with journalists so perhaps they could write articles that point at it? Stormy On Mon, Apr 27, 2009 at 10:33 AM, Sriram Ramkrishna s...@ramkrishna.mewrote: GNOME Journal is doing a series of

Re: Marketing, GNOME 3.0 and subteams

2009-04-27 Thread Paul Cutler
To build on what Sri was saying as a member of the GNOME Journal team, I think all of Stormy's points are valid, and one of the first questions that popped into my mind was: What tools are available to the GNOME Marketing team?. I think it's an output of whom our audience is, and will help to

Re: Marketing, GNOME 3.0 and subteams

2009-04-27 Thread Paul Cutler
For GNOME Journal, we do. I've published a proposed release cycle draft here: http://mail.gnome.org/archives/gnome-journal-list/2009-April/msg8.html (I'm working as our release coordinator for GJ). I need to update it, Claus had some really good feedback, especially lengthening the time

Re: Marketing, GNOME 3.0 and subteams

2009-04-27 Thread Brian Cameron
Stormy: A part of GNOME Marketing should be getting the message about GNOME 3.0 out there, of course. However, marketing is also about selling stuff. Perhaps we should also discuss opportunities like: - Finding new ways to bring in revenue for the GNOME project, perhaps through the GNOME

Re: Marketing, GNOME 3.0 and subteams

2009-04-27 Thread Andreas Nilsson
Brian Cameron wrote: Stormy: A part of GNOME Marketing should be getting the message about GNOME 3.0 out there, of course. However, marketing is also about selling stuff. Perhaps we should also discuss opportunities like: - Finding new ways to bring in revenue for the GNOME project, perhaps

Re: Marketing, GNOME 3.0 and subteams

2009-04-27 Thread Sriram Ramkrishna
On Mon, Apr 27, 2009 at 12:48 PM, Brian Cameron brian.came...@sun.comwrote: - Many public television, radio stations, etc. will play free ads for non-profits. Wouldn't it be interesting to put together some advertisements that we could use to get the message out there? While it would