A recent survey in my imagination revealed that:
99% of people don't go wow because, not having the experience of
attempting to build anything remotely like it, they don't see how clever it is.
Half the rest go wow because, having experience, they see it is clever,
but don't quite understand
Some of us are pretty impressed and even mystified at the guy's technical
creativity at utilising standards-based techniques to achieve the effects
of the diver and the light and the bubbles and the crab.
It is that sense of seeing art at the cutting-edge of science that makes us
go wow.