I don't disagree at all. But dealing with the realities of how things actually work versus how they should work is part of our day to day. We play the cards we are dealt and push for change in ways we feel can succeed. However, there is that saying from Bacon. If the mountain.... But to be clear, we did not sample the user base to get the diagram. The consulting company paid professionals to execute a productivity study that was published separately last year. The diagram is from that. Whether what we are doing is being elegantly done or not, Autodesk, across its industries,is trying to alter public perception: to move away from the notion of hero products that do everything to a suite of products that provide a best-in-class workflow to (eventually) a set of cloud services that offer you exactly what you need when and where you need it and for as long as you need it. This is a bit simplistic and Utopian but i am typing on a mobile device now. it is however at the heart of Autodesk's strategy. Where each product and industry is in relation to this strategy, as well as its velocity in terms of getting there, is highly variable and it is certainly not going to happen overnight. Dealing with the reality of what we have today in relation to this and in relation to what customers need to do to run their businesses now brings me back to the start of my response :)
On 2012-09-11, at 7:31 PM, "Raffaele Fragapane" <raffsxsil...@googlemail.com> wrote: > While appreciated, that's not terribly encouraging, Maurice. > > And I don't know where the idea that marketing should sample the userbase and > then promote whatever perception is found came from, but wherever it came > from, a link to Phil Knight, Young and Rubican, Armando Testa, and other > founders of modern marketing should be sent for their benefit. > It's supposed to alter and guide public perception into profit and want, not > to consolidate it (especially when it's clearly flawed) in the hope the > receiving end doesn't get mildly offended :p > > If a client perceives something he hasn't bought yet a certain way (see > diagram), and you literally confirm that and nod vigorously, their incentive > to buy that thing will be exactly 0. He will do what he was thinking to do > before you reached him. > Since the price is already fixed anyway, you might as well make things a bit > more encouraging than "you have to learn an entire new app, as complex as any > you already rely on and own and took you years to master, to move a > pointcloud around". > > But mind, this is unfathomable, not sure it's good to hear that is for you > guys as well though ;)
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