Another reply, but more about FR.... Raffaele, I totally agree about Face Robot and I don't know why we appeared to ease off pushing it. But I would like to step it up going forward. Pre-Autodesk, Face Robot always appeared to be out best kept secret and now at Autodesk, it many ways, it still is. I still come across people, even now, who think that until last year it cost 100k!
I believe though, that there is still value in FR, more than people might think, and literally every person I have ever showed it too, liked it and got it. G From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Raffaele Fragapane Sent: 12 September 2012 01:40 To: softimage@listproc.autodesk.com Subject: Re: In case you missed it.. Fire the company that did that study then ;) because every other person in the middle end of competence that's never used XSI seems at least curious about facerobot, and not so much about "particles", although ICE these days is of course one of the most positively linked thoughs when Soft is mentioned. While FR isn't quite as polished and complete as it should be, there's a big chunk of A market that would see value in it, especially since there's no alternative to it and it's less complicated than briding FX pipelines. It seemed for a while that was being pushed, but I imagine that, like in most other regards it seems, the character and animation markets are already fully cornered anyway, so AD probably doesn't see much benefit in rippling the waters in that pond. Again, this is my perception of things, I'm sure everything looks differently internally. Maybe there is a big plan internally, but from where I sit my arse, it looks like everything is turned on its head every few months. Again, you pitching in candidly is sincerely appreciated, at least by me. On Wed, Sep 12, 2012 at 10:29 AM, Maurice Patel <maurice.pa...@autodesk.com<mailto:maurice.pa...@autodesk.com>> wrote: I don't disagree at all. But dealing with the realities of how things actually work versus how they should work is part of our day to day. We play the cards we are dealt and push for change in ways we feel can succeed. However, there is that saying from Bacon. If the mountain.... But to be clear, we did not sample the user base to get the diagram. The consulting company paid professionals to execute a productivity study that was published separately last year. The diagram is from that. Whether what we are doing is being elegantly done or not, Autodesk, across its industries,is trying to alter public perception: to move away from the notion of hero products that do everything to a suite of products that provide a best-in-class workflow to (eventually) a set of cloud services that offer you exactly what you need when and where you need it and for as long as you need it. This is a bit simplistic and Utopian but i am typing on a mobile device now. it is however at the heart of Autodesk's strategy. Where each product and industry is in relation to this strategy, as well as its velocity in terms of getting there, is highly variable and it is certainly not going to happen overnight. Dealing with the reality of what we have today in relation to this and in relation to what customers need to do to run their businesses now brings me back to the start of my response :) On 2012-09-11, at 7:31 PM, "Raffaele Fragapane" <raffsxsil...@googlemail.com<mailto:raffsxsil...@googlemail.com>> wrote: > While appreciated, that's not terribly encouraging, Maurice. > > And I don't know where the idea that marketing should sample the userbase and > then promote whatever perception is found came from, but wherever it came > from, a link to Phil Knight, Young and Rubican, Armando Testa, and other > founders of modern marketing should be sent for their benefit. > It's supposed to alter and guide public perception into profit and want, not > to consolidate it (especially when it's clearly flawed) in the hope the > receiving end doesn't get mildly offended :p > > If a client perceives something he hasn't bought yet a certain way (see > diagram), and you literally confirm that and nod vigorously, their incentive > to buy that thing will be exactly 0. He will do what he was thinking to do > before you reached him. > Since the price is already fixed anyway, you might as well make things a bit > more encouraging than "you have to learn an entire new app, as complex as any > you already rely on and own and took you years to master, to move a > pointcloud around". > > But mind, this is unfathomable, not sure it's good to hear that is for you > guys as well though ;) -- Our users will know fear and cower before our software! Ship it! Ship it and let them flee like the dogs they are!
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