Awesome spot guys, well done to everyone involved. Thanks for sharing
Andy, a nice little ray of Soft sunshine after some heavy reading on the
list this week. Looking forward to seeing the others.
D
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darren macpherson | 3d artist | +2772 355 0924
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On 2013/08/02 06:05 AM, Andy Moorer wrote:
Hi gang. I wanted to give a shout out to the folks who worked on Nike
Evolution, it just posted. Those who weren't involved, this is a
pretty nice story...
A young studio, Royale, got interested in this ICE buzz and invited a
number of us from the list to visit the studio and work on a
commercial. Their designers had been watching cool stuff on ICE for a
while, admiring Tim Borgmanns work and the tools Eric was writing, and
had tried Exocortex's tools for maya. They decided this was pretty
neat and when they got a chance to reach out, they took it.
The brief was to take what Digital Domain had accomplished (about a
year ago?) with "Biomorph" and introduce a new product with an effect
similar to the Biomorph knitting sequence... But with a small team,
for a very short produvtion duration and a fraction of the budget.
Oh and three commercials, not 1.
These are the times we live in.
Given this challenge, Royale turned to the ICE community they had been
eyeing... names were passed around and folks talked to and consulted.
In the end I wound up CG sup, leaning heavily on Ciaran Moloney as
lighting lead and Leonard Kotch as a tool builder. Steven Caron took a
short break from Whiskytree to lend a hand with some pipeline tools
and general expertise, Billy Morrison dove in with me on VFX, and
aside from that we had the help and assistance of Royale's maya
artists and designers. And not a few of you on the list helped by
offering the studio names and advice when contacted.
So the job was greenlit and we started the clock - about three weeks,
from installing Softimage to delivery.
http://youtu.be/932FiLPe4kc
We rented a farm and populated it with 25 Arnold nodes, the folks at
SolidAngle were awesome, plugged everything in and made the spot. Our
principal tool was ICE, specifically a very cool and robust system
Leonard Kotch put many hard hours in to create which we called
"LKFabric" and inspired by the example Psyop's Jonah Froedman has set
earlier, Anto's "knit the strands," and earlier work Polynoid did with
their "carbon" spot.
Leonard went all the way with LKFabric... it let us manage some of the
complexity of trying to get the major components of the shoe to weave
themselves procedurally, from fibers, to threads, to cloth. Because
the next spot, which we're wrapping up right now, required us to get
in on individual fibers in extreme macro shots, Leonard built the
system in an abstracted out manner, unsimulated, and supporting motion
blur etc. I would send him pages and pages of feedback and requests,
and he chewed away at it like a trouper. Pretty outstanding Leonard, I
owe you many beers.
Royale has been kind enough to agree to share the system out to the
community, through Leonard, some time after the final project wraps.
Ciaran, Billy and Steven worked similarly hard and with the same good
cheer we see so often here on the list. This is why I like Softimage
so much, it attracts artists of this calibre and can do mindset. I
should add that emTools, emTopo and polygonizer were used as well,
though largely in the design phase and for an effect that was later
cut (no fault of the tools lol the idea just didn't gel with the
client.) Thanks Eric!
It's very rare for a small studio with literally no staff using
Softimage to get excited over ICE and have the courage to jump in with
it no hold barred, for multiple spots, like Royale did. I can't
express more admiration for their willingness to try something new and
embrace ICE the way they did for these jobs.
The results may not be earth shattering but the client and the studio
are happy and the other ice-heavy spot is looking cool too. In a time
where we are all concerned with where Softimage may be headed it was
really gratifying having a maya studio step out of their comfort zone
and place all their chips on Softimage with one of their major clients
like that.
So I wanted to take a minute to share the story and thank the people
on this list who contributed, both those of us who worked on the
project directly and the guys who extended advice and friendship to
the studio willing to take a chance on softimage like Todd Akita, Rob
Chapman, the gang over at Whiskytree and many others. Thanks guys.
