Thanks Andy for the inspiring story. Link added to this story and the ad on "Great Work done with Softimage" on si-community.
Cheers! Dan On Fri, Aug 2, 2013 at 7:33 AM, olivier jeannel <olivier.jean...@noos.fr>wrote: > Super movie, super story and super pluggin ! > > > Le 02/08/2013 12:56, Leonard Koch a écrit : > > This was intense but fun. > LK Fabric is indeed soon coming to a Softimage near you. > Thanks for the write-up Andy! > > > On Fri, Aug 2, 2013 at 12:34 PM, Vladimir Jankijevic < > vladi...@elefantstudios.ch> wrote: > >> Very cool! This should actually be something for Autodesk to make a >> Marketing Case out of it. This is how Softimage should be marketed and >> sold. This is the real power of the tool we all are using day in day out. >> Congrats to all involved! >> >> Cheers >> Vladimir >> >> >> On Fri, Aug 2, 2013 at 4:53 AM, Darren Macpherson <darren...@gmail.com>wrote: >> >>> Awesome spot guys, well done to everyone involved. Thanks for sharing >>> Andy, a nice little ray of Soft sunshine after some heavy reading on the >>> list this week. Looking forward to seeing the others. >>> >>> D >>> >>> >>> -- >>> darren macpherson | 3d artist | +2772 355 0924<%2B2772%20355%200924> | >>> www.darrenmacpherson.com | dar...@darrenmacpherson.com | skype: >>> darren.macpherson >>> >>> >>> >>> On 2013/08/02 06:05 AM, Andy Moorer wrote: >>> >>> Hi gang. I wanted to give a shout out to the folks who worked on Nike >>> Evolution, it just posted. Those who weren't involved, this is a pretty >>> nice story... >>> >>> A young studio, Royale, got interested in this ICE buzz and invited a >>> number of us from the list to visit the studio and work on a commercial. >>> Their designers had been watching cool stuff on ICE for a while, admiring >>> Tim Borgmanns work and the tools Eric was writing, and had tried >>> Exocortex's tools for maya. They decided this was pretty neat and when they >>> got a chance to reach out, they took it. >>> >>> The brief was to take what Digital Domain had accomplished (about a >>> year ago?) with "Biomorph" and introduce a new product with an effect >>> similar to the Biomorph knitting sequence... But with a small team, for a >>> very short produvtion duration and a fraction of the budget. >>> >>> Oh and three commercials, not 1. >>> >>> These are the times we live in. >>> >>> Given this challenge, Royale turned to the ICE community they had been >>> eyeing... names were passed around and folks talked to and consulted. In >>> the end I wound up CG sup, leaning heavily on Ciaran Moloney as lighting >>> lead and Leonard Kotch as a tool builder. Steven Caron took a short break >>> from Whiskytree to lend a hand with some pipeline tools and general >>> expertise, Billy Morrison dove in with me on VFX, and aside from that we >>> had the help and assistance of Royale's maya artists and designers. And not >>> a few of you on the list helped by offering the studio names and advice >>> when contacted. >>> >>> So the job was greenlit and we started the clock - about three weeks, >>> from installing Softimage to delivery. >>> >>> http://youtu.be/932FiLPe4kc >>> >>> We rented a farm and populated it with 25 Arnold nodes, the folks at >>> SolidAngle were awesome, plugged everything in and made the spot. Our >>> principal tool was ICE, specifically a very cool and robust system Leonard >>> Kotch put many hard hours in to create which we called "LKFabric" and >>> inspired by the example Psyop's Jonah Froedman has set earlier, Anto's >>> "knit the strands," and earlier work Polynoid did with their "carbon" spot. >>> >>> Leonard went all the way with LKFabric... it let us manage some of the >>> complexity of trying to get the major components of the shoe to weave >>> themselves procedurally, from fibers, to threads, to cloth. Because the >>> next spot, which we're wrapping up right now, required us to get in on >>> individual fibers in extreme macro shots, Leonard built the system in an >>> abstracted out manner, unsimulated, and supporting motion blur etc. I would >>> send him pages and pages of feedback and requests, and he chewed away at it >>> like a trouper. Pretty outstanding Leonard, I owe you many beers. >>> >>> Royale has been kind enough to agree to share the system out to the >>> community, through Leonard, some time after the final project wraps. >>> >>> Ciaran, Billy and Steven worked similarly hard and with the same good >>> cheer we see so often here on the list. This is why I like Softimage so >>> much, it attracts artists of this calibre and can do mindset. I should >>> add that emTools, emTopo and polygonizer were used as well, though largely >>> in the design phase and for an effect that was later cut (no fault of the >>> tools lol the idea just didn't gel with the client.) Thanks Eric! >>> >>> It's very rare for a small studio with literally no staff using >>> Softimage to get excited over ICE and have the courage to jump in with it >>> no hold barred, for multiple spots, like Royale did. I can't express more >>> admiration for their willingness to try something new and embrace ICE the >>> way they did for these jobs. >>> >>> The results may not be earth shattering but the client and the studio >>> are happy and the other ice-heavy spot is looking cool too. In a time where >>> we are all concerned with where Softimage may be headed it was really >>> gratifying having a maya studio step out of their comfort zone and place >>> all their chips on Softimage with one of their major clients like that. >>> >>> So I wanted to take a minute to share the story and thank the people >>> on this list who contributed, both those of us who worked on the project >>> directly and the guys who extended advice and friendship to the studio >>> willing to take a chance on softimage like Todd Akita, Rob Chapman, the >>> gang over at Whiskytree and many others. Thanks guys. >>> >>> >>> >> > >
