4. Page title with H1 text first and if necessary other info in reverse breadcrumb order for accessibility and SEO.
To my understanding: The H1 and page title are considered the most significant objects on any web page as far as SEO and screen reader accessibility. For SEO both should contain the same keywords. Google ranks these highest. For accessibility both should describe the uniqueness of the page content. The most page-unique information should be placed first, that is it should be front loaded. To a screen reader user if the title starts to read out the company name then next is hit before the unique title text is read out. More irrelevant information such as category / section or company / site name should therefore follow the unique part in a reverse breadcrumb fashion. Does that help? mike foskett http://websemantics.co.uk/ -----Original Message----- From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On Behalf Of designer Sent: 16 December 2010 11:58 To: wsg@webstandardsgroup.org Subject: Re: [WSG] Order of Tags within <head> (XHTML) Could you expand on this please Mike? Thanks, Bob ----- Original Message ----- From: Foskett, Mike Sent: Wednesday, December 15, 2010 9:53 AM Subject: RE: [WSG] Order of Tags within <head> (XHTML) [snip] 4. Page title with H1 text first and if necessary other info in reverse breadcrumb order for accessibility and SEO. [snip] ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org ******************************************************************* This is a confidential email. Tesco may monitor and record all emails. The views expressed in this email are those of the sender and not Tesco. Tesco Stores Limited Company Number: 519500 Registered in England Registered Office: Tesco House, Delamare Road, Cheshunt, Hertfordshire EN8 9SL VAT Registration Number: GB 220 4302 31 ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org *******************************************************************
