"Matthew L. Thompson" wrote: > The whole point of radio is promotion. That's very poor promotion (on the > station's part) when they fail to frontsell or backsell a track (especially > a new one). For while, I think it was Warner Bros. that was affixing big > labels to its promotional music that said "When you play it, SAY IT." > Unfortunately, most radio stations seem to be too pre-occupied with > "continuous music sweeps" and coordinating on-air contests to be worried > about properly promoting the music they play on the radio.
***in reference to your last sentence especially--absolutely! it's apalling (and i've mentioned this before) that a commercial radio station here in halifax that gets played at work does a top 9 at 9 five days a week and doesn't announce *any* of the songs in the top 9 at 9 so that they can ask you to call the next day and list the top 9 (which you would only know if you listened to the station often enough to know the songs in the first place!) in other words, if i were to hear a song in the top 9 that i liked and i wanted to buy the album from that artist, i'd have no way of finding out what it was, even if i listened to the top 9 at 9 five days a week. and it's all in the name of promotion, like you said, and these promotions that are tied into the top 9 at 9 all make big $ for the station. so your song could be #1 on the top 9 at 9 all week but you'd never hear an announcer say what your track was (which, as sean mentioned, would be simply infuriating, understandably, to the artist and label involved) because the station is about the $ and not about the music (despite what they might say). it's a sad fact that if commercial stations could play nothing but ads and get away with it, many would. andrew duke > > > Matt > E-mail: [EMAIL PROTECTED] > Homepage: http://magicmattkelly.tripod.com > > > i'm with ya, sean. i get extremely pissed off when > > i hear a song i like on the radio (whether commercial > > or college or public) and they don't backannounce it. -- Cognition/Andrew Duke's In The Mix mailto:[EMAIL PROTECTED] http://techno.ca/cognition 1096 Queen St #123 Halifax NS Canada B3H 2R9
