In a message dated 11/13/00 12:15:35 PM, [EMAIL PROTECTED] writes: << I was watching fox too. The commercial's end disturbed me a bit:
DETROIT TECHNO FORD FOCUS (or whatever) Not to go all Roland Barthes on you but the commercial pretty transparently tries to take the sign 'DETROIT TECHNO' and assign a new meaning to it, namely a FORD Automobile. Most people don't even know what the first meaning of it is, let alone any new one. It was another example as well of a commercial with an 'in' joke. The association of the car with Detroit Techno at the end only works, or works best, if you know that it's a Juan Atkins track. Otherwise, it's just another anonymous dance track. >> Damn, Kent, why can't you just be glad that Ford is using Juan's music in a MAJOR commercial, and hopefully paying him accordingly ??? That kind of mass recognition is long past due for the Godfather of Techno. And isn't it the POINT that you're gratified by knowing it's Juan's track underneath the commercial and the masses don't ? Would you be more happy if they were using a Crystal Method or Fatboy Slim or Moby track like they do everything else? Dang, let the man have his due, for God's sakes. Alan Oldham via Glyph1001 (couldn't resist, dammit)
