Everyone or anyone making this type of music. Yes, they showed the ad but this stuff takes a while since this music doesn't conform to stereotypes. And one commerical isn't going to do it but its a start.
It would have encouraged challenging creativity in the music for different purposes. Major/indie films, commercials, and you know what? Hell, why not even maxipad commericals? Female techno producers can hit that. What's wrong with it, if done tastefully? At least the opportunities will be there, whether or not the artist is brought upfront like Juan was or doing a project inconspicuously like I happen to hear a track used on CSI Vegas by Basic Channel I think it was. That's all I'm saying. Opportunity. We always b*tch n' moan about people like Moby, Paul Oakenfold, Tiesto seeing them in something prominent but yet when its good underground Detroit Techno music tries to get a chance to really be included tastefully in mainstream culture, it gets slapped back. Hmmmm, I REALLY wonder why... M. kent williams wrote: > I'm not entirely sure who it is you think missed the opportunity. > They showed that ad a lot, and if anyone watching TV thought 'wow what > is that?' they could have hit the internet to find out. I'm sure > there is someone out there that saw that commercial and was turned on > to the music, but that happened before licensing music for a > commercial became a big deal. Now every band's dream is to sell a > track for a commercial, and their CDs go out with stickers that say > "AS HEARD IN THE LATEST STAY FRESH MAXIPAD COMMERCIAL." > > That was also when people thought a half million people were showing up at > DEMF. > > I'm not sure the US is ever going to take Techno out of the > underground. All the American artists making the music make most of > their money overseas. The majority of Americans are so musically > conservative that Radiohead is considered edgy for using electronic > percussion. Most Americans are turned off by any music that doesn't > feature a prominent vocal. > > > On 6/29/07, Generator Music <[EMAIL PROTECTED]> wrote: >> Nevermind rolling stones or spin....what about that Ford commercial??? >> >> I personally thought it was the Jackie Robinson moment for Detroit >> Techno, >> the break this music was waiting for. I thought it was the greatest >> thing >> ever to happen to this music and it was a sign of things to come for >> this >> music ACROSS the board. But nooooooo, mugs' egos and the lack of >> foresight by everyone, including the audience ruined it. And none of it >> was Ford's fault either. So basically we all saw what happened if this >> music TRIED to leave the underground. >> >> It still kills me to this day of that missed opportunity. >> >> Marina > ============================================ M. Tang | A & R ============================================ Generator Detroit/Chicago/Berlin email. [EMAIL PROTECTED] aim. jiji2017 www.generatormusic.com ============================================= Coming soon: GEN029 - Neon Sex Fiend - Elektrofive (12") Remixes by DJ K1, Ultradyne, and Mauser. Soundclips @ www.generatormusic.com
