> -----Original Message----- > From: Generator Music [mailto:[EMAIL PROTECTED] > Sent: 29 June 2007 19:55 > To: [email protected] > Subject: Re: (313) Justice > > Nevermind rolling stones or spin....what about that Ford commercial??? > > I personally thought it was the Jackie Robinson moment for > Detroit Techno, the break this music was waiting for. I > thought it was the greatest thing ever to happen to this > music and it was a sign of things to come for this music > ACROSS the board. But nooooooo, mugs' egos and the lack of > foresight by everyone, including the audience ruined it. And > none of it was Ford's fault either. So basically we all saw > what happened if this music TRIED to leave the underground. > > It still kills me to this day of that missed opportunity. > > Marina
But you get good music in adverts in the UK all the time. Case in point: Dabrye's been all over Motorola ads in cinemas and beyond for over a year, yet James T. Cotton played to less than 100 people here at one of the most successful techno night in London last weekend. They TOOK A CHANCE on the dude who's music has been all over the television, and they lost (financially, not musically). But I guarantee you that his production of the track that became the Motorola theme tune '06 had absolutely nothing to do with their decision to book him. They wanted to hear him play acid. It's music that's over 20 years old and they didn't give a damn about his futuristic hip hop endeavours on this occasion. This from Split, who have a hip hop afficianado running tings. I'm very doubtful that had Tadd Mullinix been billed as Dabrye it would've been any different. The simple fact is that this music is not destined to be popular, with the exception of a few very rare anomolies. Maybe it gets some people some extra cash to live through some licensing deals, and that's a good thing, but anyone laboured with the illusion that this music is going to make a difference to the world at this point is living in a dream. It's a niche music for a very small niche. Those who love it, love it plenty, and rock out severely when it's done well, but any expectations of anything more than pleasing a few hundred, or at best a couple of thousand punters here and there is just silly. Ny the way - if you get the chance to check the Nation of Jack tour, don't sleep. Traxx and co. are rocking it severely. Tristan ======= http://www.phonopsia.co.uk [EMAIL PROTECTED]
