Re: (313) Theo Parrish in Adidas AdverT

[Martin Dust]

The problem for big brands is they don't actually make anything,  
there's no such thing as Adidas - as the modern economy is concept  
based, driven by ideas and transient notions. Therefore it should come  
as no surprise when they try to tie this something real or something  
that would generate an emotional response to their nebulous lifestyle  
choices.

m