I wouldn't say I love Adidas, but I do find this sort of advertising more 
acceptable for some
hypocritical reason. I think the best I can hope to do is maintain a healthy 
level of
self-criticism. I don't think I am in any position to pass judgement about 
selling out and keeping
it real (or faux).

That said, I do have to wonder why Questlove did that mobile phone advert 
(along with Madonna and
Iggy Pop). Shudder.


> No doubt at all.
>
> For some unfathomable reason I still feel a very faint flicker of being 
> uncomfortable with it
> though. Everything about it is done to make you feel that it's not an advert 
> in any way whatsoever
> - and I guess this is just the way things are done nowadays. The artist is 
> happy - his integrity
> isn't compromised and we get to see a glimpse of his craft and how he does 
> things, the advertiser
> gets nothing but 5 seconds at the end.....and yet! I love Adidas and I love 
> Theo Parrish...It
> doesn't make sense.

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