old guard = company-> internal marketing dept-> research firm -> wack
commercial actors
new guard = company-> guerrilla/viral marketing consultants ->
independent media creation professionals-> people you actually know
and
care about.
It's convincing K, but ask yourself the reason they've take the route
they have and if you believe there's any "love" for you in the
boardroom of any PLC then I'd say that was a tad naive, these people
don't "know" as you suggest - they pay people who tell them what they
know.
m
