that's the thing - the reason for the big shift in advertising
towards viral + branded content.
The success of BMW Films as not only a brand but a story - to make it
be intertwined in your lives.. that's exactly what they're after.
How many musicians or producers do you know evangelize software X,
hardware Y, or computer Z?
I'll admit that there's a lifestyle that we live - and that they are
all trying to tap into.
+odd
--
On Feb 14, 2008, at 6:08 AM, Toby Frith wrote:
No doubt at all.
For some unfathomable reason I still feel a very faint flicker of
being uncomfortable with it though. Everything about it is done to
make you feel that it's not an advert in any way whatsoever - and I
guess this is just the way things are done nowadays. The artist is
happy - his integrity isn't compromised and we get to see a glimpse
of his craft and how he does things, the advertiser gets nothing
but 5 seconds at the end.....and yet! I love Adidas and I love Theo
Parrish...It doesn't make sense.
-----Original Message-----
From: Todd Sines [mailto:[EMAIL PROTECTED]
Sent: 14 February 2008 11:03
To: 313
Cc: Mann, Ravinder; M Ng; Frank Glazer; Cyclone Wehner; Carlos de
Brito
Subject: Re: (313) Theo Parrish in Adidas AdverT
I bet the creators of the advert / film / viral branded content thing
knew that this would cause a stir on 313 amongst the "heads"...
and that it would generate buzz
and that people would look at it
and keep Theo.. and adidas, fresh in their minds.
so, they've succeeded. No harm done, right?
+odd
--
On Feb 14, 2008, at 5:00 AM, Frank Glazer wrote:
seriously. i liken this kind of thing (see also red bull music
academy) to the financial backing renaissance artists got from
wealthy
patrons.
On Thu, Feb 14, 2008 at 4:56 AM, Mann, Ravinder
<[EMAIL PROTECTED]> wrote:
There is more reference to Detroit music than there is to Adidas
in the
ad. You could even miss the shots of the trainers and not even
realise
its an advert till the closing image. It's all good.
-----Original Message-----
From: M Ng [mailto:[EMAIL PROTECTED]
Sent: 14 February 2008 06:33
To: Cyclone Wehner
Cc: Carlos de Brito; [email protected]
Subject: Re: (313) Theo Parrish in Adidas AdverT
I agree with Kent. Selling out is about compromising values.
I will also add - An artist has to eat - and it's great that they
have
other means of income other than just make records. Better
something
cool like an adidas ad, than say flipping burgers or being stuck
in an
office. Face it, not much $ is being made on making records.
I have NFI really about a grammy. if you get nominated, it'd be
sweet
to get a chance to win one. I'm sure there is a lot of
politicking and
bias etc going on, but if I were an artist and people
appreciated my
recordings and nominated me, I wouldn't be complaining. And I dont'
think you'd be either.
On Feb 13, 2008 9:15 PM, Cyclone Wehner
<[EMAIL PROTECTED]>
wrote:
This is a good thing. I still don't know about Benny and that
Grammy
though??? C'mon!
Cyclone Wehner
Urban/Dance Music Journalist
[EMAIL PROTECTED]
On 14/02/2008, at 1:12 AM, Carlos de Brito wrote:
it is the 4th time this video pops up here ;)
btw: i'm still wondering why, but adidas is not the only major
company that discovered theo parrish for their marketing
activities. in april he will be in germany (with omar-s and robert
owens) for a "Coke DJ Culture Tour": http://brandbooking.org/?
section=tour+%26+dates
c*
-------- Original-Nachricht --------
Datum: Wed, 13 Feb 2008 12:20:08 -0000
Von: "Odeluga, Ken" <[EMAIL PROTECTED]>
An: "Toby Frith" <[EMAIL PROTECTED]>, [email protected]
Betreff: RE: (313) Theo Parrish in Adidas AdverT
We 313ers should all watch it I think.
I did post it to the list over a week ago though.
Keep up! ;-)
-----Original Message-----
From: Toby Frith [mailto:[EMAIL PROTECTED]
Sent: 13 February 2008 12:13
To: [email protected]
Subject: (313) Theo Parrish in Adidas AdverT
http://www.youtube.com/watch?v=6dydtXJ94CE
For all the latest news and comment visit www.telegraph.co.uk.
This
message, its contents and any attachments to it are private,
confidential and may be the subject of legal privilege. Any
unauthorised disclosure, use or dissemination of the whole or
part
of
this message (without our prior written consent) is prohibited.
If you
are not the intended recipient, please notify us immediately.
Incoming
and outgoing telephone calls to our offices may be monitored or
recorded
for training and quality control purposes and for confirming
orders and
information. Telegraph Media Group Limited is a limited liability
company registered in England and Wales (company number 451593).
Our
registered office address is: 111 Buckingham Palace Road, London,
SW1W
0DT.
To view the terms under which this email is distributed, please
go to http://disclaimer.leedsmet.ac.uk/email.htm
--
peace,
frank
dj mix archive: http://www.deejaycountzero.com
