Merry Xmas, Shruti! Thanks for sharing, a truly remarkable shift. Kudos to Apple. Hope to see more such beautiful campaigns in 2026. Best Sandeep
On Mon, Dec 22, 2025 at 1:10 PM shruti pushkarna <[email protected]> wrote: > Hi all, > > I want to close the year by calling this out as one of the best disability > campaigns I’ve seen in a long time. > > I really liked this piece on how Apple is shifting the narrative around > disability. > > What works for me is not the tech alone, but the tone. > > No soaring violins. > No “despite the odds”. > No inspirational gymnastics. > > Just a simple truth we rarely say out loud: > > I’m not remarkable. > I need stuff. > You need stuff. > Our stuff is different. > > Some people need ramps. > Some need captions. > Some need screen readers. > Some need flexible timelines or quieter rooms. > > That’s not heroism. That’s life. > > This is where good communication makes all the difference in disability > representation. When disability is communicated as need rather than > nobility, it stops being a story of courage and becomes a conversation > about design, access and responsibility. > > Bad communication turns disabled people into metaphors. > Good communication treats access like electricity—essential, unglamorous, > non-negotiable. > > Representation doesn’t fail because we don’t show disabled people. > It fails because we keep showing them as exceptions. > > Apple’s campaign gets one thing right: it normalises access without asking > for applause. And that’s the shift we need more of—in media, in workplaces, > in policy, everywhere. > > Because inclusion doesn’t begin with admiration. > It begins with understanding that everyone needs stuff to function. > > And some of us just need different stuff. > > > https://www.media-marketing.com/en/news/apple-once-again-shifted-the-narrative-around-disability-this-year/ > > If you want to learn more about inclusion, accessibility and inclusive > communication, write to me at [email protected] > > Wishing you all a Merry Christmas and a Happy New Year! > > Best, > Shruti > > > > -- > Disclaimer: > 1. Contents of the mails, factual, or otherwise, reflect the thinking of > the person sending the mail and AI in no way relates itself to its veracity; > > 2. AI cannot be held liable for any commission/omission based on the mails > sent through this mailing list.. > > > Search for old postings at: > http://www.mail-archive.com/[email protected]/ > --- > You received this message because you are subscribed to the Google Groups > "AccessIndia" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion visit > https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/B0081C12-91CF-4F28-820F-F801AA5DD605%40gmail.com > <https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/B0081C12-91CF-4F28-820F-F801AA5DD605%40gmail.com?utm_medium=email&utm_source=footer> > . > -- Warm Regards Sandeep Singh -- Disclaimer: 1. Contents of the mails, factual, or otherwise, reflect the thinking of the person sending the mail and AI in no way relates itself to its veracity; 2. AI cannot be held liable for any commission/omission based on the mails sent through this mailing list.. Search for old postings at: http://www.mail-archive.com/[email protected]/ --- You received this message because you are subscribed to the Google Groups "AccessIndia" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/CAD4A2BQkPYMDm5DpKWgFt%2BHN7Wy6zgkMSR%2B7SLr0xmx0x1rbtQ%40mail.gmail.com.
