I was part of this production (I appear starting 0:43 <https://youtu.be/KmFPWxjmnqE?si=fAk2AqolaZGGJ30h&t=43>). I think Apple was very thoughtful about disability inclusion in the making and messaging of this ad. Glad to hear it shone through.
Warmly, Bhavya Shah | M.S. AI & B.S. Math/CS, Stanford University LinkedIn <https://www.linkedin.com/in/bhavyashah125/> | Instagram <https://www.instagram.com/mynameisnotjavier> | Website <https://bhavyashahcomedy.com/> On Sun, Dec 21, 2025 at 11:58 PM Sandeep Singh <[email protected]> wrote: > Merry Xmas, Shruti! > Thanks for sharing, a truly remarkable shift. Kudos to Apple. > Hope to see more such beautiful campaigns in 2026. > Best > Sandeep > > On Mon, Dec 22, 2025 at 1:10 PM shruti pushkarna < > [email protected]> wrote: > >> Hi all, >> >> I want to close the year by calling this out as one of the best >> disability campaigns I’ve seen in a long time. >> >> I really liked this piece on how Apple is shifting the narrative around >> disability. >> >> What works for me is not the tech alone, but the tone. >> >> No soaring violins. >> No “despite the odds”. >> No inspirational gymnastics. >> >> Just a simple truth we rarely say out loud: >> >> I’m not remarkable. >> I need stuff. >> You need stuff. >> Our stuff is different. >> >> Some people need ramps. >> Some need captions. >> Some need screen readers. >> Some need flexible timelines or quieter rooms. >> >> That’s not heroism. That’s life. >> >> This is where good communication makes all the difference in disability >> representation. When disability is communicated as need rather than >> nobility, it stops being a story of courage and becomes a conversation >> about design, access and responsibility. >> >> Bad communication turns disabled people into metaphors. >> Good communication treats access like electricity—essential, unglamorous, >> non-negotiable. >> >> Representation doesn’t fail because we don’t show disabled people. >> It fails because we keep showing them as exceptions. >> >> Apple’s campaign gets one thing right: it normalises access without >> asking for applause. And that’s the shift we need more of—in media, in >> workplaces, in policy, everywhere. >> >> Because inclusion doesn’t begin with admiration. >> It begins with understanding that everyone needs stuff to function. >> >> And some of us just need different stuff. >> >> >> https://www.media-marketing.com/en/news/apple-once-again-shifted-the-narrative-around-disability-this-year/ >> >> If you want to learn more about inclusion, accessibility and inclusive >> communication, write to me at [email protected] >> >> Wishing you all a Merry Christmas and a Happy New Year! >> >> Best, >> Shruti >> >> >> >> -- >> Disclaimer: >> 1. Contents of the mails, factual, or otherwise, reflect the thinking of >> the person sending the mail and AI in no way relates itself to its veracity; >> >> 2. AI cannot be held liable for any commission/omission based on the >> mails sent through this mailing list.. >> >> >> Search for old postings at: >> http://www.mail-archive.com/[email protected]/ >> --- >> You received this message because you are subscribed to the Google Groups >> "AccessIndia" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion visit >> https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/B0081C12-91CF-4F28-820F-F801AA5DD605%40gmail.com >> <https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/B0081C12-91CF-4F28-820F-F801AA5DD605%40gmail.com?utm_medium=email&utm_source=footer> >> . >> > > > -- > Warm Regards > Sandeep Singh > > -- > Disclaimer: > 1. Contents of the mails, factual, or otherwise, reflect the thinking of > the person sending the mail and AI in no way relates itself to its veracity; > > 2. AI cannot be held liable for any commission/omission based on the mails > sent through this mailing list.. > > > Search for old postings at: > http://www.mail-archive.com/[email protected]/ > --- > You received this message because you are subscribed to the Google Groups > "AccessIndia" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion visit > https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/CAD4A2BQkPYMDm5DpKWgFt%2BHN7Wy6zgkMSR%2B7SLr0xmx0x1rbtQ%40mail.gmail.com > <https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/CAD4A2BQkPYMDm5DpKWgFt%2BHN7Wy6zgkMSR%2B7SLr0xmx0x1rbtQ%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Disclaimer: 1. Contents of the mails, factual, or otherwise, reflect the thinking of the person sending the mail and AI in no way relates itself to its veracity; 2. AI cannot be held liable for any commission/omission based on the mails sent through this mailing list.. Search for old postings at: http://www.mail-archive.com/[email protected]/ --- You received this message because you are subscribed to the Google Groups "AccessIndia" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/CACHadJ03hbhWc7wXyn8rGS0n5kPy%2BkWtzFRDucCE%2BXay9V1HSw%40mail.gmail.com.
