Hi all, I want to close the year by calling this out as one of the best disability campaigns I’ve seen in a long time.
I really liked this piece on how Apple is shifting the narrative around disability. What works for me is not the tech alone, but the tone. No soaring violins. No “despite the odds”. No inspirational gymnastics. Just a simple truth we rarely say out loud: I’m not remarkable. I need stuff. You need stuff. Our stuff is different. Some people need ramps. Some need captions. Some need screen readers. Some need flexible timelines or quieter rooms. That’s not heroism. That’s life. This is where good communication makes all the difference in disability representation. When disability is communicated as need rather than nobility, it stops being a story of courage and becomes a conversation about design, access and responsibility. Bad communication turns disabled people into metaphors. Good communication treats access like electricity—essential, unglamorous, non-negotiable. Representation doesn’t fail because we don’t show disabled people. It fails because we keep showing them as exceptions. Apple’s campaign gets one thing right: it normalises access without asking for applause. And that’s the shift we need more of—in media, in workplaces, in policy, everywhere. Because inclusion doesn’t begin with admiration. It begins with understanding that everyone needs stuff to function. And some of us just need different stuff. https://www.media-marketing.com/en/news/apple-once-again-shifted-the-narrative-around-disability-this-year/ If you want to learn more about inclusion, accessibility and inclusive communication, write to me at [email protected] <mailto:[email protected]> Wishing you all a Merry Christmas and a Happy New Year! Best, Shruti -- Disclaimer: 1. Contents of the mails, factual, or otherwise, reflect the thinking of the person sending the mail and AI in no way relates itself to its veracity; 2. AI cannot be held liable for any commission/omission based on the mails sent through this mailing list.. Search for old postings at: http://www.mail-archive.com/[email protected]/ --- You received this message because you are subscribed to the Google Groups "AccessIndia" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/a/accessindia.org.in/d/msgid/accessindia/B0081C12-91CF-4F28-820F-F801AA5DD605%40gmail.com.
