Peter Scott wrote:
> At 04:51 PM 8/15/01 +0800, Selena Sol wrote:
>
>> Suppose we run a series of 6 ads over 6 months for a total budget of
>> $120,00
>> USD.In our add, it would be something very simply like
>>
>> "perl - used every day at AT&T"
>>
>> with a little link to some brochureware site.
>>
>> Then, at the bottom we could have 12 sponsor logos
>
> No language advertises itself this way.
Perhaps this specific wording hasn't been used, but Microsoft, to
name but one, market their development tools (Visual Basic, InterDev,
etc) in this manner - campaigns featuring named reference sites.
I can remember a specific ad that ran in Web Techniques, with some
featuring a real-life web agency claiming all sorts of amazing
benefits from using ActiveX technologies. Er, perhaps that's not
such a good example ;)
> I have never seen a language
> advertised like that. I don't see how this would accomplish
> more market share for Perl.
Those management types who have never been Unix system admins, ie.
the vast majority, have never heard of Perl. They can't consider
using it if they don't know it exists. Even if they only add it to
the shortlist for the sake of appearances, obviously more exposure
equals greater market share.
> The attention that Java and C++ get is not for the languages themselves,
> but the libraries, components, and applications available for them.
Within the technical community...
> The
> only reason Java got press was because of applets and beans.
I disagree. If technical features drove press coverage, many other
largely academic or niche languages would feature in the trade press.
(I'm talking about the PHB trade press, not Dr Dobb's.) Sun's
(admittedly enormous) marketing spend was responsible, directly or
indirectly, for a lot of the coverage. Indeed, the fact that Sun
were putting such a lot of effort into promoting Java was ITSELF
a story - "Sun takes on Microsoft on the internet" made a good story
(for the journalists, at any rate) for several years.
\a
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