Currently, the AdWords keyword insertions framework is extremely limiting. It forces advertisers into a weak choice between using an exact keyword, or a generic default term based on an arbitrary string length (25 or 35 characters). It seems that AdWord's current method is biased toward a theory that general messaging is better than specific messaging, which many advertisers might disagree with (I do...).
For example, if you have a product like a Sony XBR-5000 and your keyword is 'HDTV', keyword insertions would create a description like "Buy HDTV" as opposed to "Buy Sony HDTV's". If you want that sort of control, you would have to create a separate Ad Group with it's own Ad Unit for each specific message. Although you *could* cover thousands of products by creating thousands of Ad Groups with a single Ad Unit per group, spread across multiple Campaigns, this makes spend management impractical in real-world situations because the spend is controlled at the Campaign level. Not ideal. Ideally, each keyword *should* be allowed to either have it's own Ad Unit or an approved keyword insertion (that is different than the keyword itself) to allow full control of your messaging. Are there any plans for Adwords to add pre-approved keyword insertions or some other method that allows each keyword to have controllable, custom messaging? Any thoughts? Thanks! -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
