Hi, Thank you for the feedback regarding this feature. Dynamic keyword insertion isn't part of the AdWords API strictly speaking, but I'll pass your comments on to the correct team.
Best, - Eric Koleda, AdWords API Team On Jul 30, 5:27 pm, ojak <[email protected]> wrote: > More to the point, how about adding a field to > BiddableAdGroupCriterion called 'keywordInsertion' of type > 'xsd:string'? It would essentially act just like 'destinationUrl', > but instead would override the {Keyword} insertion just like > 'destinationUrl' overrides the Ad Unit's 'destinationUrl'. This new > field would then be approved/disapproved by Google in much the same > way that Ad Unit copy is handled. > > Any thoughts or better suggestions? > > On Jul 30, 1:06 pm, ojak <[email protected]> wrote: > > > > > Currently, the AdWords keyword insertions framework is extremely > > limiting. It forces advertisers into a weak choice between using an > > exact keyword, or a generic default term based on an arbitrary string > > length (25 or 35 characters). It seems that AdWord's current method > > is biased toward a theory that general messaging is better than > > specific messaging, which many advertisers might disagree with (I > > do...). > > > For example, if you have a product like a Sony XBR-5000 and your > > keyword is 'HDTV', keyword insertions would create a description like > > "Buy HDTV" as opposed to "Buy Sony HDTV's". If you want that sort of > > control, you would have to create a separate Ad Group with it's own Ad > > Unit for each specific message. Although you *could* cover thousands > > of products by creating thousands of Ad Groups with a single Ad Unit > > per group, spread across multiple Campaigns, this makes spend > > management impractical in real-world situations because the spend is > > controlled at the Campaign level. Not ideal. > > > Ideally, each keyword *should* be allowed to either have it's own Ad > > Unit or an approved keyword insertion (that is different than the > > keyword itself) to allow full control of your messaging. > > > Are there any plans for Adwords to add pre-approved keyword insertions > > or some other method that allows each keyword to have controllable, > > custom messaging? Any thoughts? > > > Thanks! -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
