More to the point, how about adding a field to
BiddableAdGroupCriterion called 'keywordInsertion' of type
'xsd:string'? It would essentially act just like 'destinationUrl',
but instead would override the {Keyword} insertion just like
'destinationUrl' overrides the Ad Unit's 'destinationUrl'. This new
field would then be approved/disapproved by Google in much the same
way that Ad Unit copy is handled.
Any thoughts or better suggestions?
On Jul 30, 1:06 pm, ojak <[email protected]> wrote:
> Currently, the AdWords keyword insertions framework is extremely
> limiting. It forces advertisers into a weak choice between using an
> exact keyword, or a generic default term based on an arbitrary string
> length (25 or 35 characters). It seems that AdWord's current method
> is biased toward a theory that general messaging is better than
> specific messaging, which many advertisers might disagree with (I
> do...).
>
> For example, if you have a product like a Sony XBR-5000 and your
> keyword is 'HDTV', keyword insertions would create a description like
> "Buy HDTV" as opposed to "Buy Sony HDTV's". If you want that sort of
> control, you would have to create a separate Ad Group with it's own Ad
> Unit for each specific message. Although you *could* cover thousands
> of products by creating thousands of Ad Groups with a single Ad Unit
> per group, spread across multiple Campaigns, this makes spend
> management impractical in real-world situations because the spend is
> controlled at the Campaign level. Not ideal.
>
> Ideally, each keyword *should* be allowed to either have it's own Ad
> Unit or an approved keyword insertion (that is different than the
> keyword itself) to allow full control of your messaging.
>
> Are there any plans for Adwords to add pre-approved keyword insertions
> or some other method that allows each keyword to have controllable,
> custom messaging? Any thoughts?
>
> Thanks!
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