Hi, Customer Match is used to upload user lists (hashed PII) for both inclusion and exclusion. It states that consent signals must be provided when uploading this data.
Key Requirement: The Google Ads API requires specific consent fields to be set to GRANTED for users in the EEA/UK when uploading Customer Match data. The fields are: ad_user_data (Consent for sending user data to Google for advertising purposes). ad_personalization (Consent for ad personalization). When uploading hashed Personally Identifiable Information (PII) to Customer Match, consent for ad personalization is required, even if the list is used for exclusion purposes. I would recommend you to check this help center article How to provide consent for Customer Match for more information. Thanks, Google Ads API Team Feedback How was our support today? [2025-11-17 17:03:30Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vTczS:ref" (ADR-00339498) -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "(Deprecated) Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/MFX2_000000000000000000000000000000000000000000000T5VRDU00TsuNaYapTcW1QAzktGMN0g%40sfdc.net.
