Hi, Average CPC for API reports uses the same formula used in UI reports. Here's the description from the UI:
*Average cost-per-click (CPC) is the average amount that you've been > charged for a click on your ad. * > *What it is:* This amount is the total cost of all clicks divided by the > total number of clicks received. It follows that for a given key, all reports that include the same impressions (and therefore the same clicks and cost) should have the same Average CPC. Cheers, Josh, AdWords API Team On Wednesday, April 30, 2014 10:07:49 PM UTC-4, apiapi wrote: > > > I am reading the Average CPC from the PAID_ORGANIC_QUERY_REPORT and the > KEYWORDS_PERFORMANCE_REPORT and the AD_PERFORMANCE_REPORT, getting data for > the last 8 days. > > For a given keywordID attribute, should the "avgCPC" attribute be the same > for all of those reports? > > Also, is AverageCpc dependant on the min and max given in the report > Selector dateRange, or is the value averaged over a fixed interval, like a > month or year? > > I did not see definition information at > https://google-developers.appspot.com/adwords/api/docs/appendix/reportsor in > the .NET API samples, so I am checking here. > > > Thanks. > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
