Hi, In terms of *reports*, your statement below is accurate. As I mentioned in an earlier response, average CPC is simply Costs/Clicks for the date range selected on the report. You can even confirm this by including Clicks, Cost, and AverageCPC in your report request -- if you calculate AverageCpc = Costs/Clicks you should see it matches the AverageCpc column in the report.
Thanks, Josh, AdWords API Team On Thursday, May 1, 2014 4:30:04 PM UTC-4, apiapi wrote: > > > We are using the reporting API to pull reports on a repeating schedule and > storing the attributes locally. > > 1. We download a report on May 1st for a date range of April 20 to May 1. > One row has a date of April 25 for Ad ID 1234 with an Average CPC of $1.50. > > 2. We download a report on May 2nd for a date range of April 1 to May 2. > One row has a date of April 25 for Ad ID 1234 with an Average CPC of $1.25. > > That could happen because report #2 has a longer date range, with more CPC > values to compare, so the average is different. Can you say if that is > accurate? > > > I need to understand if Average CPC is calculated between the fixed date > of one year ago to today, or if Average CPC is calculated between the > min-max of the report selector object. > > Thanks. > > > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
