We are using the reporting API to pull reports on a repeating schedule and 
storing the attributes locally.  

1. We download a report on May 1st for a date range of April 20 to May 1. 
One row has a date of April 25 for Ad ID 1234 with an Average CPC of $1.50.

2. We download a report on May 2nd for a date range of April 1 to May 2. 
One row has a date of April 25 for Ad ID 1234 with an Average CPC of $1.25.

That could happen because report #2 has a longer date range, with more CPC 
values to compare, so the average is different. Can you say if that is 
accurate?


I need to understand if Average CPC is calculated between the fixed date of 
one year ago to today, or if Average CPC is calculated between the min-max 
of the report selector object.

Thanks.



 

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