Hi Ryan, Jason's earlier post summed up the issue quite well. The character length limit is a rough guideline, but there may be situations where the # of characters is within the limit, but due to the width of those characters we have to fall back to the default value. I'll update our Ad Parameters Guide <https://developers.google.com/adwords/api/docs/guides/ad-parameters> to include this caveat.
Cheers, Josh, AdWords API Team On Friday, June 20, 2014 9:35:00 AM UTC-4, Ryan Gough wrote: > > Oh I appreciate that there is not an "easy" solution, just wanted to > clarify that what I had observed is correct. > > I could change our ads such that they only use 24 characters max in the > headline, but that would then mean changing the copy of lots of ads that > render quite happily with 25 characters for the sake of the odd one that > doesn't, so its not ideal for us. > > > On Friday, June 20, 2014 1:37:32 PM UTC+1, Jason Stedman wrote: >> >> If you think about it, Google really only has so many options here. >> >> They cannot provide limits like "each lime must render within 300px" but >> they have to provide some kind of limit. >> >> They also cannot allow lines to wrap because it would make the ad look >> unprofessional. >> >> I feel like the character limit is a good guideline, but they still have >> to gracefully fail when an ad would render incorrectly. >> >> I would say if you run into this problem with real world text lines, you >> should probably just subtract two characters from the limit and use that as >> your guideline when using ad params. >> >> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
