Question regarding the estimates returned when fetching *Ad Group Criterion
Bid Landscapes (Keywords):*
- How is the CTR for each bid landscape point generated?
- Assumption here is that an estimated CTR is used to ultimately
determine estimated Clicks from estimated Impressions
- I can see the CTR varies for each bid landscape point of a specific
keyword, generally increasing as the bid moves up.
- Is the CTR for each landscape point generated using only
performance data from the startDate and endDate (likely around most
recent
7 days or less)
- My concern here is that most recent 7 days may not represent a
"normal" marketplace, especially if the Bid Landscapes are fetched
following a client's promotional campaign that would expect higher
than
average CTR
- There still doesn't appear to be way to pass in specific date
ranges to fetch Landscape data from
- Is Average Position part of the inputs to generate the CTR at each
bid?
- Idea here being each landscape point/bid would affect the position of
the ad on the SERP when the keyword is searched, and thus experiencing
different CTR values
Although my questions are specific towards Ad Group Criterion Bid
Landscapes, the same assumptions and concepts are expressed in the Campaign
Criterion Bid Landscape through bidModifier and the estimated Impressions
and Clicks at each level.
Leon
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