Bharani, Your statement "The Estimated CTR value may or may not be determined based on the estimated clicks and impressions" feels like the chicken-egg scenario. Aren't Estimated Clicks generated from Estimated CTR? If not, what inputs are being used to generate the clicks?
As to your second question "Additionally, could you share details on how you're pulling the performance data for each landscape point to observe the CTR?", I'm calculating CTR with just the data returned for each bid landscape point, and not the actual performance data of the keyword. I attached an image of 2 keywords and their bid landscape points (fetched today 2018-06-21), where *estCTR* is a value I'm calculating by *estClicks / estImpr*. Each bid landscape point has a different *estCTR*, which sparked my initial curiosity about how these values were generated and whether Avg Position was a possible input to explain the different CTRs. <https://lh3.googleusercontent.com/-ayNtwCWm0Yc/WyvNJWh5BcI/AAAAAAAAAAc/OcYizKH-suoVpHXYKi43DKWVDH3HLlmCQCLcBGAs/s1600/bid-landscape-estCTR.JPG> I will follow up on the Advertisers community forum to ask about Positioning and CTR as well. On Tuesday, June 19, 2018 at 5:38:06 PM UTC-4, Bharani Cherukuri (AdWords API Team) wrote: > > Hi Leon, > > The Bid Landscape in the API is analogous to the Bid Simulator in the UI. > The CTR is a ratio of how often people who see your ad end up clicking it. > CTR is the number of clicks that your ad receives divided by the number of > times your ad is shown. The Estimated CTR value may or may not be > determined based on the estimated clicks and impressions. This said, the > estimated CTR is currently not available in the UI or the API. Pulling the > estimated clicks and impressions are projections which may vary. Could you > please elaborate on how you're analyzing the bid landscape point of a > specific keyword and their increasing trends? Additionally, could you > share details on how you're pulling the performance data for each landscape > point to observe the CTR? > > To address your second concern, it is more of a product level question. > Could you please post your concern on the Advertisers community forum > <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords#> > so > the product experts can take a look and assist you further. > > Thanks, > Bharani, AdWords API Team > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/e45a1a46-6ac2-4b24-991c-d7bac7bd3ac8%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
