Hello Leon, 

To explain this further, you're right that CTR can be calculated based on 
clicks and impressions. However, estimated CTR cannot be predicted based on 
Estimated clicks and impressions. This is more of a product level question 
on how the Estimated CTR would be generated and how this affects the Bid 
landscape points. Please check this 
<https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/how-to-calculate-average-CTR/td-p/457393>
 article 
on how the CTR can be calculated, which might be helpful. The AdWords API 
Team will be able to address concerns specific to API on this forum. Can 
you please followup on Advertisers Community forum 
<https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords#> 
for 
more information on Estimated Clicks?

Thanks,
Bharani, AdWords API Team


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  • ... Leon Lei
    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum
    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum

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