> The content is the reader's interpretation of a context evoked by the text. > There could be many, many different designs for the same text.
I'm sorry if I am not understanding you correctly, but I don't understand how the above responds to my query. You seem to be implying that you do not see the design of a text as being as 'crucial' as I interpreted you as claiming previously. In which case, how should I understand the sense of the term 'crucial' in order to reconcile this with your claim that 'The design of the text and the whole book format is crucial to the content'?
