Frances to William and others... 

His book "The Elements of Typographic Style" by Robert Bringhurst
published by Hartley and Marks of Vancouver in 1992 seems to deal
with many of the issues raised here. There is also a strong
underlying sense of sign theory implied in his thesis. He holds
that the "grid" layout within the marginal frame of the printed
page is a systemic program that can nonetheless vary from say
asymmetrical to symmetrical, but can then be an added signifier
of further objects and contents in its own right. This is
consistent with a semiotic approach to the matter. 

On the "frame" or "boarder" of a picture as a sign in its own
right, for semioticians it is posited at least as an indexical
indicator of grounds with limits. As a further aspect of
cognition, the signing "frame" is deemed a pragmatic work of
thought. It is further held in pragmatist semiotics that
indicators are mainly vectors, which includes frames and boarders
as well as pointers and arrows and lines and leaders and braces
and brackets and quotes and so on. It seems that vectors are
divisive containers that can have their place in objects like
graphics and poetics, but that eventually come to rest in the
objects of logics and mathematics, which after all is the stated
end goal of semiotics. The works of "concrete poetry" for example
as a footnote here would perhaps depend on typographic form more
than other literary works might. 

It is accepted that typographic form likely includes the
syntactic elements of colors and textures and shapes, along with
material and technical concerns, as well as frames and grounds
and layouts and depths. The key issue however seems to be whether
such form can evoke emotional responses of considerable
intensity, and furthermore whether it can affect the reader of
its text to the extent that the effect is noteworthy in say
fiction or nonfiction and in say art or science. 

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