That would explain if they say Residential Lite is available but not 
Residential Standard.

 

But it doesn’t explain why I can get the $80 and $120 plans, but can no longer 
get the $40 plan.  If they have the capacity to sell me 250 or 400 Mbps, they 
must have the capacity to sell me 100 Mbps.

 

It seems more like they tried airline ticket style pricing but failed to study 
how that works.  The airlines sell standby tickets or last minute cheap tickets 
or “Saturday stay” tickets, because that way they bring in incremental revenue 
without cannibalizing full fare customers like business travelers.

 

Or maybe they drank their own Koolaid and thought 100 Mbps was so stingy that 
only the people who couldn’t afford to pay more than $40/mo would sign up, so 
it would truly be incremental revenue.

 

From: AF <[email protected]> On Behalf Of Colin Stanners
Sent: Friday, December 19, 2025 12:08 PM
To: AnimalFarm Microwave Users Group <[email protected]>
Subject: Re: [AFMUG] $40 Starlink tier already gone

 

Because they can't upgrade their network in certain busy areas to handle the 
load, maximizing revenue for each area means that they really need to play 
per-area pricing / capacity games.

 

 

On Fri, Dec 19, 2025, 10:45 a.m. Bill Prince <[email protected] 
<mailto:[email protected]> > wrote:

Sounds like Uber surge pricing.

 

bp
<part15sbs{at}gmail{dot}com>

On 12/19/2025 7:17 AM, Ken Hohhof wrote:

That’s the thing, it’s location dependent.  And not in the sense of we only 
have enough capacity in your area for Lite service.  More like we don’t have 
excess capacity in your area so we aren’t going to try too hard to get your 
business.

 

Checking right now for my home address (Chicago suburbs), I see the $40 service 
is not being offered, it was a couple weeks ago.  But it says I can get 
deprioritized 250 Mbps Residential Lite for $80/mo or 400+ Mbps Residential for 
$120/mo.  Both say $0 hardware cost, but $21.65 due today which I’m guessing is 
maybe shipping?

 

It says if you cancel you have to return the rented equipment.  It used to say 
a 12 month contract was required to get the $0 hardware.

 

Starlink prices and speeds are like airline tickets or market price lobster, it 
varies depending on location and what day you check.

 

Service plans are explained here:

https://starlink.com/legal/documents/DOC-1728-44881-79?regionCode=US

 

 

From: AF  <mailto:[email protected]> <[email protected]> On Behalf 
Of Josh Luthman
Sent: Thursday, December 18, 2025 10:03 PM
To: AnimalFarm Microwave Users Group  <mailto:[email protected]> <[email protected]>
Subject: Re: [AFMUG] $40 Starlink tier already gone

 

At that price one would hope...but it's location dependent.

 

On Thu, Dec 18, 2025 at 4:07 PM Steve Jones <[email protected] 
<mailto:[email protected]> > wrote:

doesnt the 120 a month customer get free equipment now though?

 

On Thu, Dec 18, 2025 at 12:41 PM Josh Luthman <[email protected] 
<mailto:[email protected]> > wrote:

Because their $120/mo customers turned into $40/mo customers.

 

On Thu, Dec 18, 2025 at 12:39 PM Nate Burke <[email protected] 
<mailto:[email protected]> > wrote:

Had to drive up sales before the end of the quarter, and met the quota?  

On 12/18/2025 11:18 AM, Ken Hohhof wrote:

Not my imagination.

https://www.pcmag.com/news/spacex-quietly-removes-40-per-month-starlink-plan-in-the-us

 

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