Again, limiting people to a lower speed does not reduce the load on the network, necessarily...   Just spreads out the time that customers consume your airtime...   I think they learned that lesson the hard way...

On 12/19/25 10:25 AM, Ken Hohhof wrote:

That would explain if they say Residential Lite is available but not Residential Standard.

But it doesn’t explain why I can get the $80 and $120 plans, but can no longer get the $40 plan.  If they have the capacity to sell me 250 or 400 Mbps, they must have the capacity to sell me 100 Mbps.

It seems more like they tried airline ticket style pricing but failed to study how that works.  The airlines sell standby tickets or last minute cheap tickets or “Saturday stay” tickets, because that way they bring in incremental revenue without cannibalizing full fare customers like business travelers.

Or maybe they drank their own Koolaid and thought 100 Mbps was so stingy that only the people who couldn’t afford to pay more than $40/mo would sign up, so it would truly be incremental revenue.

*From:*AF <[email protected]> *On Behalf Of *Colin Stanners
*Sent:* Friday, December 19, 2025 12:08 PM
*To:* AnimalFarm Microwave Users Group <[email protected]>
*Subject:* Re: [AFMUG] $40 Starlink tier already gone

Because they can't upgrade their network in certain busy areas to handle the load, maximizing revenue for each area means that they really need to play per-area pricing / capacity games.

On Fri, Dec 19, 2025, 10:45 a.m. Bill Prince <[email protected]> wrote:

    Sounds like Uber surge pricing.

    bp

    <part15sbs{at}gmail{dot}com>

    On 12/19/2025 7:17 AM, Ken Hohhof wrote:

        That’s the thing, it’s location dependent.  And not in the
        sense of we only have enough capacity in your area for Lite
        service.  More like we don’t have excess capacity in your area
        so we aren’t going to try too hard to get your business.

        Checking right now for my home address (Chicago suburbs), I
        see the $40 service is not being offered, it was a couple
        weeks ago.  But it says I can get deprioritized 250 Mbps
        Residential Lite for $80/mo or 400+ Mbps Residential for
        $120/mo.  Both say $0 hardware cost, but $21.65 due today
        which I’m guessing is maybe shipping?

        It says if you cancel you have to return the rented
        equipment.  It used to say a 12 month contract was required to
        get the $0 hardware.

        Starlink prices and speeds are like airline tickets or market
        price lobster, it varies depending on location and what day
        you check.

        Service plans are explained here:

        https://starlink.com/legal/documents/DOC-1728-44881-79?regionCode=US

        *From:*AF <[email protected]>
        <mailto:[email protected]> *On Behalf Of *Josh Luthman
        *Sent:* Thursday, December 18, 2025 10:03 PM
        *To:* AnimalFarm Microwave Users Group <[email protected]>
        <mailto:[email protected]>
        *Subject:* Re: [AFMUG] $40 Starlink tier already gone

        At that price one would hope...but it's location dependent.

        On Thu, Dec 18, 2025 at 4:07 PM Steve Jones
        <[email protected]> wrote:

            doesnt the 120 a month customer get free equipment now though?

            On Thu, Dec 18, 2025 at 12:41 PM Josh Luthman
            <[email protected]> wrote:

                Because their $120/mo customers turned into $40/mo
                customers.

                On Thu, Dec 18, 2025 at 12:39 PM Nate Burke
                <[email protected]> wrote:

                    Had to drive up sales before the end of the
                    quarter, and met the quota?

                    On 12/18/2025 11:18 AM, Ken Hohhof wrote:

                        Not my imagination.

                        
https://www.pcmag.com/news/spacex-quietly-removes-40-per-month-starlink-plan-in-the-us

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