I haven't received many requests for ESPN3, but along the same lines, what do we tell customers who ask for HBO Now once it is out? Other than tell them to buy an Apple TV box? Apparently they will not sell subscriptions directly to end customers.

Will there be ways for people to buy an individual subscription through any of the common streaming platforms like Roku, Xbox, Wii, and smart TVs? I think most of those expect you to bring your own subscriptions, don't they? I'm not sure about Xbox.

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