Hi Stevan,

Few quick comments:

1) I understand about the engine and
mechanical sequence.  But I'd also say you can't claim $20k invested if $5,000
of that is an engine and the subsequent $2800 valve job.  Sure, you invested
$7800, but to the guy that's buying the car it's just an engine with a
cylinder head that's been done twice.  And again, 30% of that has been
amortized.  If I add up an Ingram pump ($1000), a Merritt Carden gearbox
($1500), a rebuilt engine (lets say $6,000) a rebushed suspension ($1500), I'm
at $10,000.  And I'm not going to write anybody a check for that $10,000 when
it's all been installed in a car and driven for 30,000 miles.  And who knows
how it's been driven?  Babied, or thrashed?  A prospective buyer doesn't know,
and *has* to assume the worst.  You might want to provide compression test
results, and maybe some indication of oil consumption.

2) The bodywork and
presentation still matters.  Grip on the wheel aside, the tape looks cheap and
like it's hiding something.  A clean wood wheel is desirable.  Clean the
interior, put the drivers side door panel on, and find a few spray cans of
paint that's real close in color to the rest of the car and paint the primed
areas.  It will still need the same amount of $$$ to make it pristine, but it
won't scare away the prospective buyer, and really you want somebody to show
up and at least drive the car, right?

I'm going to guess Alfa owners come in
3 basic flavors.  Those who drive them and pay others to maintain them, those
that are comfortable working with the mechanicals but don't have the patience
or talent for body and paint work, and those who can deal with the cosmetics
but are not mechanically inclined.

Of the DIY'ers, in my experience the vast
majority are comfortable with the mechanicals but not good with the body and
paint stuff.

All of which means that the target market for your car is
probably in the minority of the Alfa community.  Which is unfortunate.  The
other problem is, for a car to command top dollar, it's really got to be
somewhat complete, with no issues.  Anything that requires work, whether it's
mechanical or cosmetic, is a risk to most people, and will really attract
bargain hunters.  You are priced well above bargain range.

$2,000 would buy a
bare minimum paint job.  $4k is probably more reasonable.  Figure another
$1,000 for the rust repair and windshield, that stuff isn't cheap.  $500 for a
headliner install, it's good that you have one.  $1500 for upholstering
seats.  So the new owner is looking at $7,000 to turn this into a $12,000 car.
I love Berlinas.  I've owned many, and have two at the moment.  I hope you can
find a good home for yours.

bs




________________________________
 From:
"[email protected]" <[email protected]>
To: [email protected] 
Sent: Sunday,
November 4, 2012 10:34 AM
Subject: Fwd: [alfa] Berlina For Sale question
 
I
sent this to Brian a couple of days ago and didn't realize it didn't go  
to
the list. In defense of the car, it looks much better in person. Not 
everything was done at the same time as the engine. The transmission was 
installed later, the Wes Ingram pump just recently. I have a ball park
estimate  
of $2 to $4k to do the windshield repair and paint the car, that
does not  
include the glass and gasket from Jon Norman. This is a solid
straight car 
that  was worth putting all this mechanical work into as I was
planning on 
keeping.  There is also a substantial pile of spares. The engine
rebuild was 
done by  Roger's Auto Works, the head by Norman Racing, the
transmission and 
differential  by Merrit Carden. The work was done right. I'd
still say anyone 
who is really  looking for a "good car" should come and take
a look at it 
or ask specific  questions.

There are 2 kinds of buyers, most
people buy shiny, those who can look  
beyond that to quality are another
sort. I haven't seen the other cars at $10 
to  $15, but it wouldn't surprise
me if over a period of time, they required  
expensive mechanical work. All
too many sellers polish and shine and hide 
your  future problems, so they can
maximize their profit. I'm not that way 
and I'm  certainly not profiting.
Stevan Thomas
1973 Berlina


  
____________________________________
From:
[email protected]
To: [email protected]
Sent: 10/31/2012 5:28:43  P.M.
Pacific Standard Time
Subj: Re: [alfa] Berlina For Sale  question


Hi Brian,
The 1:4 exhaust manifold broke and burned one exhaust valve,  hence the
recent valve job. The original head work was done by Norman  Racing. I started
a thread awhile back about wrapping the headers with heat  insulating tape
vs. JetCoat. The tape is a bad idea, not because of potential  rust, but the
retained heat cooks the cast iron. I think the hot ticket is to  JetCoat the
inside of the manifolds. This was my second 1:4 manifold. The  motor work 
was
done right, someone didn't hang the exhaust system correctly,  or I had a
defective manifold.

I really do appreciate the feedback, just let me say the 
tape on the 
wooden steering wheel is VERY practical for grip, particularly
in  hot weather. 

Stevan


In a message dated 10/31/2012 6:11:11 P.M. Pacific
Daylight Time,  
[email protected] writes:

You  asked, so here's my opinion.
There are two problems with your  car.  Three, if you consider that 
literally
the day it first showed up  on Craigslist there was another Berlina 
posted
that looked pretty damn good,  nice paint, for $2,000 less.  That one is 
no
longer up there, I'm  guessing its been sold.

So, the two problems with
yours:

1)  the engine was rebuilt 30,000 miles ago.  Presumably, that's when
the  
other mechanical work was done?  As a buyer, I don't look at this as a 
fresh car with mechanicals that have just been rebuilt, I look at it as a  car
that was gone over 2-3 years ago, and driven since then.   Mechanically,
everything you've invested in it has been amortized by 1/3, at  least.  As an
aside, you mention just doing a $2800 valve job, on an  engine that was
completely rebuilt 30,000 miles ago?  Why?  That  alone would cause me to
suspect 
the quality of the rebuild.

2) the  car is not presented well at
all.  It looks like a run down, 
neglected  car.  Body panels are in primer,
door panel not installed, wheels are  
dirty, interior run down, tape on the
wooden steering wheel.  Sorry, it  
doesn't look that nice.  Rust around the
windshield, not cheap to  fix.

You can find a fairly decent Berlina for
$10k.  A real nice  one for $15k.  
Yours has 30,000 miles on the mechanicals
and a body  that's going to need 
$5k to make nice, not to mention the 
interior.

To me this is a $5k car, tops.

Sorry if this comes  across as
harsh, but you asked.  As an aside, the ad 
is long and  rambling, and reads
like you're trying to convince or justify 
people as to  the merits of the
car.  I think you would be better served 
listing all  the good stuff as
simple bullet points, and the shortcomings as 
simple  bullet points, then let
it speak for  itself.

hth,

bs

Sent from my iPad

On Oct 31,  2012, at 2:15
PM, [email protected] wrote:

> I'm sure many of you  have seen my ad on
Craig's List and eBay,  so 
here's a 
>  question: What do you ask for a car
that has had all the mechanical  
work 
> done, with many upgrades, but needs
a gasket windshield  conversion with 
the  
> attendant body work around the
windshield  area? I just did a $2,800 
valve 
> job,  it's got the $500 rare 
earth magnet starter, Merrit Carden 
lightened 
> gears, Euro   cams, rebuilt
engine with Motronic pistons, Ingram pump, 
extra 
>  wheels, many  spares,
ReOriginals headliner in a box, extra rear glass,  
rebuilt 
> taller diff, 
rebuilt suspension, Bilstein shocks and  lots of etc. I'm 
> probably in the
car  $20k, I'm asking $10k  obo, not that I expect to get 
that, 
> but it
keeps the  bottom  feeders away and it's really a good car. My 
> experience
is anything  you  don't make "as new" will leave you by the 
side of the 
> 
road, waiting for a tow to  your mechanic. It's all been done, it's a  
>
completely reliable car. What's a  realistic price?
>  Stevan Thomas
> 1973
Berlina
> --
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