No-one seems to like the 'new media' tag. I'm ambivalent about it 
too, but was wondering what other people felt. Is it because a lot of 
us here are working in a broad variety of media, so shoehorning 
everything we do under this blanket term would be inaccurate as well 
as frustrating?

Is it really because its not new anymore. Its probably correct to say 
its a sort of historical term now. Its probably not even new to say 
its not so new. But it was a godsend ten or fifteen years ago when we 
had to photo our 'interactives' off the 'VDU' (there were no colour 
printers!), frame it and stick it on a wall before it was accepted.

It might be useful for commentators who are trying to identify trends 
or developments in art since computers became accessible. I think 
historians look for that point where artists using a new platform 
stop making work about the platform itself, and this indicates a 
'maturity in the medium'. It was very obvious with video art in the 
eighties, apparently. I don't think it matters. I'm not a social 
realist, so the art can be about something, or it can just be about 
itself.

Personally, I still think its a useful definition when used in the 
provision of arts facilities and funding. You can see why the 
Sculpture Workshop in Edinburgh has places for sculptors only - the 
space, heavy lifting gear, welding & casting etc.  - what's required 
is obviously different from that of painters or printmakers. To get a 
studio you have to demonstrate that your work is largely 3-d. The 
sculpture label might become a 'prescription' if your work took you 
in a different direction and you found yourself out of a space ;-)

Presenting and creating new media work needs a particular set of 
resources and expertise too, so its clearly practical and convenient 
to associate artists. But shouldn't they ideally be shown according 
to content, style, aesthetics, etc.? I bet there are other equally 
prescriptive labels, like an exhibition of artists from a certain 
country or culture, or perhaps of a certain age or 'newness'.

I think the new media label is a still a flag of convenience for me. 
Although many of the things I want to do are possible because of 
computers, I don't always want a computer in evidence, and doesn't 
'new media' to people somehow involve a screen? But a couple of 
projects I'm working on now were conceived to be web-based, so its 
been really useful 'stratgically' for me to hang on to the term 
'digital artist'. It means I can work with people who are instantly 
familiar with the forms, equipment and human interfaces I need 
without me having to explain things all the time.

The 'sciart' label has worked for me too, with the majority of my 
projects being funded by science funders in recent years. Complaints 
that my schools workshops are too 'arty' for the science teachers or 
too 'sciencey' for art teachers clearly show that labels are 
frustrating and prescriptive. Then suddenly someone comes along with 
this new label that suits your particular type of activity and you're 
flavour of the month at last. Suddenly you stop having to justify 
what you're doing every step of the way.

But am I waiting for new labels when I should instead use no label? 
God what a boring question. Sorry.

Anyrail, despite the soap powder association, new media suits me 
well. The great thing about working with not-so-new-media is that all 
of my ideas are slightly passe anyway.

Ambit - tough on stains, tough on the causes of stains.

Cavan
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