On Fri, Aug 20, 2010 at 11:44 AM, TreKing <[email protected]> wrote:
> On Fri, Aug 20, 2010 at 10:31 AM, Bret Foreman <[email protected]>wrote: > >> There's a reason why advertising copy is short. Research going back more >> than 50 years has shown that shoppers spend only a few moments evaluating a >> product. >> > > OK - so every single shopper ever only takes a few moments? None of them > want the option to read more and make a more informed decision. > > Maybe not "every shopper", but typically the majority of people that are looking for apps.... > Common sense going back to the beginning of humanity has shown that users > like options. Some users might like the option to read more. > > > An application that costs no more than a box of cereal should not have any >> more descriptive text than a box of cereal. >> An app that costs as much as a DVD should not have more text than you see >> on a typical DVD box. >> > > The logic behind those statements is so stupid I'm not going to justify it > with an answer. > No need to be rude. >From a marketing standpoint, those statements aren't far off. Then again, Marketing rarely has much to do with logic > > >> My vote for best marketing of an Android app goes to Locale. Here's >> the entire pitch, about 150 characters: >> >> "In March 2005, Judge Robert Restaino jailed 46 people when a mobile >> phone rang in his New York courtroom and no one would admit >> responsibility. >> >> So we invented Locale. Problem solved." >> > > So Locale is what, an app judges use to identify the person who's phone is > ringing in their courtroom? > > I expect your question is rhetorical... But considering the results, the Marketing is sound. In their case, it was better to deliver a shocker that drew people in rather than explain the technical details of their app. In the end, the important thing is: Know your audience. The majority of app-store shoppers are a certain demographic. I wouldn't be surprised to find that most of that demographic react better to short bursts of information and taglines (e.g. effective marketing), rather than 100% accurate app descriptions. Besides, full details of your app should be found on your website. So, anyone that _really_ wants to know what you've got to offer will probably be willing to open the browser and see all you have to say.... Whether that's 325 characters or 325k. --PhillW -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
