On 20/08/2010 1:37 PM, Indicator Veritatis wrote:
Unfortunately, you, Bret, clearly do not understand the real
significance of those 50 years research.

First of all, as Treking has already pointed out, you ignore the vital
distinction between commodity products and Others. When buying a box
of cereal, you have very little time to grab his attention; when
buying a car, you need to work harder, and take more of his time. Not
ALL advertising copy is short.


Absolutely true... and when selling an Android App on the market you have even less time than when they are buying cereal. The back button is within 2 inches of their thumb, and today's consumer is pretty fast at pushing it... ;)


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