Thanks, Mark, very good advice. I understand about the e-mail sig, but I don't want to do that on here -- as I am truly on here only to learn and, rarely, answer questions.
On Aug 21, 3:03 pm, Mark Murphy <[email protected]> wrote: > On Sat, Aug 21, 2010 at 8:10 AM, Zsolt Vasvari <[email protected]> wrote: > >> Every seller of products and services on planet Earth has access to > >> the most dizzying array of marketing tools in human history > > > Could you elaborate, especially on the free ones? I have no marketing > > budget. > > Step #1: Build a Web site that does a decent job of explaining what > your app does, probably in more than 325 characters > > Step #2: Add easy ways to get from the Web site to your app: > > -- market: URL for those browsing on their phone > -- QR code for the market: URL for those knowing about Barcode Scanner > or Google Goggles > -- a good search term for which you'll come up #1 (if not be the only > entry) when they search for you on the Market > -- Chrome2Phone direct install > -- download the APK from your site (if it's free, or you have a free > version they can try) > -- links to alternative market(s) you are in, for those who have > Market-less devices > > Step #3: Steer people to the Web site, using the marketing tools that > have been discussed, ad nauseum, for the past decade-plus, in Web > sites, books, magazines, etc. > > In your case, I'd start with an email sig. Then, set up a blog, or be > useful with your Twitter account, or do something else to keep your > name out there. Find where your customers usually visit online and > figure out how your links can get there (e.g., sigs in discussion > board posts, somebody else blogs a review of your app, run a contest). > Add value wherever you can, so that your "marketing" isn't purely seen > as self-serving. Do SEO work on the Web site so that you climb > steadily in the search rankings for likely search terms. And so on. > > There are many, many books available for learning how to market > yourself online. Pick one that is relatively new (I wouldn't go older > than 2007), since the techniques change. Be prepared to translate any > concrete advice those books offer into other technologies that may > have arrived since the book came out (e.g., Google Buzz). Understand > that those books aren't specifically written for Android developers, > and so some percentage of the techniques that they describe aren't > necessarily relevant for you. Subscribe to the blogs or Twitter feeds > of people with great insight (e.g., I follow Seth Godin). Continuously > monitor other successful Android apps and reverse-engineer how they're > driving their traffic. And so on. > > -- > Mark Murphy (a Commons > Guy)http://commonsware.com|http://github.com/commonsguyhttp://commonsware.com/blog|http://twitter.com/commonsguy > > _The Busy Coder's Guide to Android Development_ Version 3.1 Available! -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
