Mark, you are definitely right. There are few things that Google
should do better to help us market out products:
- allow to buy and sell in majority of the world
- make useful android market web site with short app url that we could
advertise. I really don't think that offer APK on my website is good
idea even if it is free.
- improve payment and licensing
- I would like to make some contests, but how to do discount
cupons or free licenses on current market?
- introduce more payment methods - in app purchase, selective
prices for different users/regions
I believe that Android is awesome from technical point of view. But
Google should hire somebody from Apple into Marketing team as current
Android Marketing team is even not able to copy what is usual in
Apple's world for years.
Just my 2 cents
Tom
On 22 srp, 00:03, Mark Murphy <[email protected]> wrote:
> On Sat, Aug 21, 2010 at 8:10 AM, Zsolt Vasvari <[email protected]> wrote:
> >> Every seller of products and services on planet Earth has access to
> >> the most dizzying array of marketing tools in human history
>
> > Could you elaborate, especially on the free ones? I have no marketing
> > budget.
>
> Step #1: Build a Web site that does a decent job of explaining what
> your app does, probably in more than 325 characters
>
> Step #2: Add easy ways to get from the Web site to your app:
>
> -- market: URL for those browsing on their phone
> -- QR code for the market: URL for those knowing about Barcode Scanner
> or Google Goggles
> -- a good search term for which you'll come up #1 (if not be the only
> entry) when they search for you on the Market
> -- Chrome2Phone direct install
> -- download the APK from your site (if it's free, or you have a free
> version they can try)
> -- links to alternative market(s) you are in, for those who have
> Market-less devices
>
> Step #3: Steer people to the Web site, using the marketing tools that
> have been discussed, ad nauseum, for the past decade-plus, in Web
> sites, books, magazines, etc.
>
> In your case, I'd start with an email sig. Then, set up a blog, or be
> useful with your Twitter account, or do something else to keep your
> name out there. Find where your customers usually visit online and
> figure out how your links can get there (e.g., sigs in discussion
> board posts, somebody else blogs a review of your app, run a contest).
> Add value wherever you can, so that your "marketing" isn't purely seen
> as self-serving. Do SEO work on the Web site so that you climb
> steadily in the search rankings for likely search terms. And so on.
>
> There are many, many books available for learning how to market
> yourself online. Pick one that is relatively new (I wouldn't go older
> than 2007), since the techniques change. Be prepared to translate any
> concrete advice those books offer into other technologies that may
> have arrived since the book came out (e.g., Google Buzz). Understand
> that those books aren't specifically written for Android developers,
> and so some percentage of the techniques that they describe aren't
> necessarily relevant for you. Subscribe to the blogs or Twitter feeds
> of people with great insight (e.g., I follow Seth Godin). Continuously
> monitor other successful Android apps and reverse-engineer how they're
> driving their traffic. And so on.
>
> --
> Mark Murphy (a Commons
> Guy)http://commonsware.com|http://github.com/commonsguyhttp://commonsware.com/blog|http://twitter.com/commonsguy
>
> _The Busy Coder's Guide to Android Development_ Version 3.1 Available!
--
You received this message because you are subscribed to the Google
Groups "Android Developers" group.
To post to this group, send email to [email protected]
To unsubscribe from this group, send email to
[email protected]
For more options, visit this group at
http://groups.google.com/group/android-developers?hl=en
