Well.. that's good to hear... but of course... one week's sales on one
app is not proof...
BUT... there is a wealth of proof of the concept... Hundreds of years of
marketing almost every type of product ever made :).
I have done quite a bit of research into marketing over the years, and
there is no question it works.. and there are exceptions, but very few
exceptions. From working with other developers, I've also learned that
most developers believe their product is one of those exceptions :).
They just can't get the concept because it's not how their brain works.
You might want to keep quiet on your results :). After all, let the
other developers think like developers, and your app can have the sales
:). Good marketing wins out over good technology almost every time... of
course.. if you have both.. you're unbeatable :).
I will be honest though... and the feature list would be more likely to
sell it to me :). But then, I am a developer, and I think like a
developer. So, I've learned (and accepted) that you can't ignore the
fact that most of the people on the planet think differently than I do.
Anyway.. great to hear, and good luck.
Brad.
On 27/08/2010 3:55 AM, Zsolt Vasvari wrote:
So in the week that I changed my 325 characters from a feature list to
a "catchy" blurb, my sales have doubled. So I believe in this theory
that feature list don't sell.
On Aug 20, 7:14 pm, Zsolt Vasvari<[email protected]> wrote:
This has been a good discussion.
As an experiment, I just changed my description from afeaturelistto
a "clever" blurb. Will report back if my sales/downloads have gone up
or down. My app is in a category where I would think that features
matter and people look for them. So I am guessing that I am shooting
myself in the foot, but it's worth trying for a week.
--
Sincerely,
Brad Gies
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