Google doesn't set eCPMs. The market does. eCPMs function on a supply/ demand curve. The supply went way up when they let more developers into the program. Hence the eCPM drop. In my experience google pays about as well as anyone. And it isn't so much that users don't understand about the arrow (that is some of it). It is more that developers are no longer getting paid for misclicks. The net is the same (you get less money) but it isn't like Google is making more off your lower reimbursements. They are making more by cranking up the volume of ads they serve. And yeah it sucks as a developer when your revenue is cut in 1/3 over 2 days.
I have been very happy with various ad vendors (with the one exception where I am still trying to get paid for april sales) as a way to monetize my apps but your mileage may vary. It takes less than a day to integrate. Try and it out and if it doesn't work unpublish the app. On Sep 29, 3:00 pm, Greg Donald <[email protected]> wrote: > On Wed, Sep 29, 2010 at 1:50 PM, Brad Gies <[email protected]> wrote: > > Greg, > > > What are the changes that Google Adsense made that affect how much you make? > > They changed the banner so only a tiny portion of it is now clickable. > As a result I get much fewer clicks. I guess users don't get the > fact that they have to click the tiny little arrow now. > > They lowered the eCPM rate so I now make much, much less per click. I > suppose on this one they looked at their competitors and adjusted > things to be more in line with them. > > -- > Greg Donald > destiney.com | gregdonald.com -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
