I see this was not only the same discussion, but also the same users: https://groups.google.com/forum/?fromgroups=#!searchin/android-developers/CTR/android-developers/CycndZ5BH1c/1VkYuh4LlCEJ <https://groups.google.com/forum/?fromgroups=#%21searchin/android-developers/CTR/android-developers/CycndZ5BH1c/1VkYuh4LlCEJ>
On 17/09/12 18:18, John Coryat wrote: > Many developers force users to purchase something in order to remove > advertisements from their apps. While this may seem to be a good revenue > model, it tends to annoy and anger users. It has some other serious > consequences as well. > > One of the important metrics in calculating the CPC (Cost per Click) is the > CTR (Click Through Rate). A low CTR will also result in a lower CPC. By > forcing users to view ads that they will never click on developers actually > are lowering their earning potential. > > One way to raise CPC, CTR and customer satisfaction is to allow users to > opt out of advertising without charging them. It's not only good for > customer relations but also the bottom line. How many users actually pay to > remove ads? It has to be a very low rate compared to the number who are > frustrated and annoyed at seeing ads. The good will alone makes this > worthwhile. The real benefit is increased CPC and CTR. > > We've recently implemented AdMob advertising in our main app and have had > virtually no complaints at all. A couple of users have missed the several > places where we state that "Anyone, anytime can opt out of ads" and > contacted us. When they understand the way we've set it up, universally, > the former angry user is now an ecstatic one. > > In addition, we're seeing excellent CTR and eCPM (effective Cost per > thousand). I can't say with impunity that our opt out policy is causing the > high eCPM but it probably is helping. > > Consider free opt out for your advertising supported apps. It's good for > everyone. > > -John Coryat > -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
