> > > I don't deny that. But who cares about CPM? If you have the same amount of > C's and less M, the R has not increased, in all likelihood. > > Well, I for one care about eCPM. Ours is currently $2.43. If you have a better eCPM then perhaps you are right and I am wrong. On the other hand, there is no right or wrong, just different approaches.
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