According to the terms for use of Google Maps API,
http://code.google.com/apis/maps/terms.html

Incorporating the Maps API into your application is free as long as
the app is also free. Otherwise, you need a commercial license. A
commercial license for $10K is a heck of a lot of $1.99 apps.

Does anyone have any insight on alternative payment structures for the
Maps API.

Excerpt from terms.html:
9.1 Free, Public Accessibility to Your Maps API Implementation. Your
Maps API Implementation must be generally accessible to users without
charge. You may require users to log in to your Maps API
Implementation if you do not require users to pay a fee. Unless you
have entered into a separate written agreement with Google or obtained
Google's written permission, your Maps API Implementation must not:

(a) require a fee-based subscription or other fee-based restricted
access; or
(b) operate only behind a firewall or only on an internal network
(except during the development and testing phase).

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